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  1. Yamanote India Limited

    Authors: Raghuram, G;

    Reference No: PROD0217 Pages: 4 Published on: 1, January, 1992

    Abstract: The case of the scooter manufacturer Yamanote India Limited deals with a logistical decision that has arisen primarily from commercial realities. In this instance, it is the issue of the octroi tax that goods have to pay when entering certain city limits. The case considers the secondary transport of the ... More

  2. Organizational Choice at Hindustan Lever **

    Authors: Chowdhry, Kamla;

    Reference No: OB0037 Pages: 9 Published on: 1, January, 1967

    Abstract: The case deals with the expansion and diversification of Hindustan Lever and the organizational choice that was made to meet the new demands of the situation. It also discusses the role and membership of committees in relation to organizational studies. Lastly, it describes the way a consultant studied the problem ... More

  3. Bank of Baroda's Branding Exercise (B)

    Authors: Sharma, Meenakshi;

    Reference No: COMM0006(B) Pages: 12 Published on: 26, February, 2010

    Abstract: The case deals with the steps taken to strengthen the internal communication channel in order to bring about employee engagement during the branding exercise of the bank in 2005 and to make it a deep change of style of business rather than only a change in logo and colours. ... More

  4. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

  5. Wavin India Limited (A)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

  6. Stress and Our Inner Game

    Authors: Gupta, Vishal;

    Reference No: OB0228TEC Pages: 11 Published on: 6, November, 2017

    Abstract: Over the course of evolution, humankind has become so absorbed in overcoming external challenges that we have neglected our need to focus on our inner challenges. If we focus on our Inner Game, it is likely that we will evolve to understand human development and the inner skills that one ... More

  7. Industrial Relations: Old and New (E)

    Authors: Sheth, N R;

    Reference No: P&IR0037(E) Pages: 4 Published on: 1, January, 1973

    Abstract: This case follows Parts A to D of the case; describes the role of the state government's labour administration in the long drawn struggle between management and union described earlier; and provides some insights into the working of the labour administration in relation to the task of conflict resolution at ... More

  8. Sarvodaya Mills (B)

    Authors: Verma, Pramod;

    Reference No: P&IR0064(B) Pages: 5 Published on: 1, January, 1974

    Abstract: Case (A) P&IR0064(A) pertains to the payment of bonus in a textile mill. By changing the method of calculating depreciation, the management reduces the quantum of bonus. This is objected by the union. A strike is averted by the timely intervention of the manager. In Case (B), both ... More

  9. Reliance: The Sturdy Bubble

    Authors: Gupta, Ramesh;

    Reference No: F&A0393 Pages: 26 Published on: 1, January, 1988

    Abstract: Deals with innovative financial strategies and accounting policies adopted by Reliance Industries. The case covers the entire life history of the company, thus providing an opportunity for financial and strategy analysis. To save computational work, appropriate ratios and funds flow analysis is provided in the Appendix. Market price data are ... More

  10. Marketing Information System at Rustom Mills

    Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

    Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

    Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

  11. Vasudha's Dismay

    Authors: Aggarwal, Shilpee; Gupta Vishal;

    Reference No: OB0230 Pages: 9 Published on: 31, July, 2018

    Abstract: The case describes the situation of Vasudha Kumar, Manager – Background Vetting at Praxum Services Limited. She is surprised by the unexpected resignation of her team member a few days before she has to leave for her maternity break. In a small team, how does she deal with this unanticipated resignation? ... More

  12. Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid

    Authors: Palan, Harit; Jaiswal, Anand Kumar; Singh, Jagdip; Sharma, Garima;

    Reference No: MAR0422 Pages: 31 Published on: 14, November, 2011

    Abstract: Prayas is a unique healthcare initiative, launched in India by Sanofi-Aventis, a French multinational pharmaceutical company, with the objectives of updating the medical knowledge of doctors in semi-urban and rural areas, bridging the gap between diagnosis and treatment, and making available quality medicines at affordable prices. This case discusses the ... More

  13. TEGA Industries Ltd: Journey of an Indian MNC (Part B)

    Authors: Singla, Chitra; Singh, Bulbul;

    Reference No: STR0451(B) Pages: 9 Published on: 31, December, 2020

    Abstract: Madan Mohanka set up Tega Industries Ltd. in 1976 to manufacture abrasion-resistant rubber mill lining products used in the mining and mineral processing industries. In 2011, as part of its inorganic expansion strategy, Tega bought a company in Chile. However, post-acquisition, several managerial, legal and commercial problems crept up in its manufacturing ... More

  14. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

  15. ANAM SA - Airports and Air Navigation Services of Madeira

    Authors: Huber, Hans;

    Reference No: CIPR0019 Pages: 25 Published on: 13, May, 2014

    Abstract: With the financial crisis hitting the European periphery, extreme cases of misallocation of public funds can be identified within the island of Madeira. Ready availability of funding along with political discourses of structural development were instrumental in realizing infrastructure on a grand scale whose financial returns are very uncertain. Governance ... More

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