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  1. Interview with a Young Businessman **

    Authors: Cohen, A R;

    Reference No: OB0019 Pages: 8 Published on: 1, January, 1964

    Abstract: A young businessman grants an interview in which he airs his doubts and some opinions regarding the place of business and business administration in the personal life of an individual. Raises questions of possible divergence of objectives. ... More

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  2. Suta: How Two Sisters Used Social Media to Successfully Build a Saree Brand in India

    Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;

    Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025

    Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More

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  3. Sahyadri Farms: A 21st Century Farmer’s Enterprise

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta; Choudhary, Anjali;

    Reference No: CMA0824 Pages: 22 Published on: 16, December, 2022

    Abstract: Two decades into the 21st century, agriculture and farmers faced multiple challenges. The following case study presents a success model for all Indian stakeholders involved in the agriculture sector from growing food to processing food. The business model adopted by Sahyadri Farms worked to find solutions for the problems of ... More

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  4. It’s a Residence; It’s a Hotel: It is ResiTel!

    Authors: Das, Prashant; Gupta, Ashish;

    Reference No: F&A0569 Pages: 12 Published on: 16, November, 2022

    Abstract: Midway through construction, a hotel developer realised that costs had risen too much to be feasible for equity capital. They repositioned the asset as a ResiTel wherein each suite would be sold as a condominium unit to retail buyers. This called for setting up two separate entities: one (PropCo) for ... More

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  5. RERA: A Real Estate Mediator

    Authors: Mundhada, Ketan; Singh, Priya; Kaur, Jasleen; Nandi, Titas; Prabakar, Yuthish R; Shukla, Akash; Sethi, Abhishek; Das, Abhiman;

    Reference No: MCFME0002 Pages: 24 Published on: 9, May, 2024

    Abstract: The case “RERA: A Real Estate Mediator” focuses on the concerns of developers, customers and authorities in the Indian real estate market following the 2008 global financial crisis and how the Real Estate (Regulation and Development) Act, 2016 (RERA) is striving to resolve these issues. The case protagonist, Gautam Chatterjee, head of ... More

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  6. Bharat Parekh: Growth Aspirations of a Life Insurance Agent

    Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

    Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

    Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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  7. Maharashtra Pharmaceutical Company (B)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0033(B) Pages: 12 Published on: 1, January, 1965

    Abstract: Deals with the selection of a field supervisor. ... More

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  8. Gujarat Electronics Corporation**

    Authors: Dalal, B C;

    Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

    Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

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  9. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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  10. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

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  11. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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  12. Hard Knocks on a Software Company

    Authors: Monippally, M M;

    Reference No: COMM0004 Pages: 11 Published on: 11, September, 2006

    Abstract: This case is about the way Pragati Software Private Limited, a small but profitable software training company set up in Mumbai by an alumnus of Indian Institute of Management Ahmedabad sent away half its employees in three rounds of layoff in its tenth year. ... More

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  13. Nilobray Vidyalaya

    Authors: Sharma, Rajeev;

    Reference No: RJMC0024 Pages: 11 Published on: 31, July, 2012

    Abstract: The case is about a secondary school located in Ralegan Siddhi village in Ahmednagar district of Maharashtra state. The school has a policy of giving priority in admission to children who have either failed or have been expelled from other schools on the ground of indiscipline. Such children, who constitute ... More

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  14. Indian Doctors Abroad: Promoting a Scheme for Their Return

    Authors: Mehta, S C;

    Reference No: MAR0254 Pages: 10 Published on: 1, January, 1980

    Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More

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