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  1. Franchise Marketing: Disputes and Arbitration: A Technical Note

    Authors: Agarwal, Anurag K. ;

    Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

    Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

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  2. Mysore Saree Udyog: Establishing a culture of professionalism in family business

    Authors: Kumar, Manoj;

    Reference No: ADCLOD0002 Pages: 21 Published on: 7, November, 2022

    Abstract: Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of ... More

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  3. Identifying the Industry - A Short Case on Financial Statement Analysis

    Authors: Nagar, Neerav;

    Reference No: F&A0544 Pages: 3 Published on: 29, March, 2019

    Abstract: This short case provides income statements and balance sheets for a recent year for 7 Indian firms from 7 industries in Exhibits 1 and 2. These firms belong to the following industries.1 Airline2. Banking 3. Information Technology Services 4. Liqour Producer 5. Oild Exploration and Development 6. Pharmaceutical 7. Retail. The task before the students is to evaluate the ... More

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  4. Tangy-Launching A Snack Food

    Authors: Sinha, Piyush Kumar; Sehgal, Amit;

    Reference No: CFR0004 Pages: 20 Published on: 27, July, 2009

    Abstract: The case looks at the decision options present before a new entrepreneur with regard to the unique concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must ... More

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  5. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  6. Delhi Airport Express Metro Line: Business Impact of Domestic Arbitration

    Authors: Ragavan, Srividhya; Saravanan, A;

    Reference No: STR0483 Pages: 20 Published on: 30, September, 2025

    Abstract: This case provides a lesson for corporate boards on evaluating risks generally in dispute management, and specifically in public–private partnerships where the government party typically enjoys higher bargaining power. Contemporary corporate governance necessitates nuanced planning for resolving disputes, as the decisions of corporate boards can impact the course and ... More

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  7. Emerald Jewel Industry India Limited: A Journey of Growth, Innovation and Market Expansion

    Authors: Rizvi, Ilma; Varshney, Mayank; Narayanaswami, Sundaravalli;

    Reference No: IGPC0003 Pages: 27 Published on: 10, October, 2025

    Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More

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  8. Zerodha - A Success Story(B)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(B) Pages: 4 Published on: 19, December, 2018

    Abstract: The transparency and consistency of Zerodha provided them mileage and the business model certainly disrupted the Indian brokerage industry. The zero-commission model was successful in attracting consumers and provided tough competition to other brokers. However, competitive advantage coming solely from low pricing may not always be sustainable in the long ... More

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  9. Financing Well-Irrigation and Installation of a Pumpset **

    Authors: Desai, D K;

    Reference No: CMA0236 Pages: 16 Published on: 19, October, 1972

    Abstract: The case focuses on the problems of investment for irrigation facilities on the farm. The idea is to use a budgeting technique to evolve the investment proposal and then appraise whether the proposal is a bankable proposal. ... More

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  10. Negotiating the Sale of a Ship (A)

    Authors: Bhatnagar, Deepti;

    Reference No: OB0189(A) Pages: 22 Published on: 4, September, 1996

    Abstract: The case documents the process of negotiating the sale of a ship over five months. The case highlights the intricacies of international negotiation involving brokers, and straddling different countries, cultures, languages and time zones. ... More

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  11. A Note on Export Market Environment and the Export Business Strategy **

    Authors: Wadhva, C D;

    Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

    Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

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  12. Negotiating the Sale of a Ship (B)

    Authors: Bhatnagar, Deepti;

    Reference No: OB0189(B) Pages: 1 Published on: 4, September, 1996

    Abstract: The case documents the process of negotiating the sale of a ship over five months. The case highlights the intricacies of international negotiation involving brokers, and straddling different countries, cultures, languages and time zones. ... More

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  13. Thomas Parry: The Career of a Free Merchant **

    Authors: Tripathi, D;

    Reference No: ECO0157 Pages: 12 Published on: 1, January, 1970

    Abstract: During the period when the East India Company had a monopoly on the Indian trade, many British merchants used to come to India as free merchants. This case describes the business activities of one such free merchant. In many respects, the trials and tribulations experienced by Tomas parry represented those ... More

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  14. Megaa Moda Private Limited

    Authors: Varma, Poornima ;

    Reference No: CMA0826 Pages: 13 Published on: 25, October, 2024

    Abstract: In March 2023, Megaa Moda Pvt. Ltd., one of India’s leading shrimp exporting companies, was stuck by an unreasonably high anti-dumping duty of 7.92% imposed by the US Department of Commerce. This had serious repercussions on the revenues of the firm as the US was one of its major markets. As ... More

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