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  1. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

  2. Deepening Gender Diversity and Inclusion at ACG

    Authors: Arora, Harnain Kaur; Vohra, Neharika;

    Reference No: ADCLOD0008 Pages: 15 Published on: 10, February, 2026

    Abstract: The case describes the diversity and inclusion (D&I) initiatives undertaken at ACG (Associated Capsules Group) a multinational pharmaceutical company, headquartered in Mumbai, India. A nuanced view of the simultaneous top-down and bottom-up organizational development (OD) approach was taken by the organization to inculcate D&I in everyday functioning of ... More

  3. WHRRL: Facilitating Agricultural Finance through Block-Chain Technology

    Authors: Vemireddy, Vidya; Deb, Shrey; Yadav, Shweta;

    Reference No: CMA0823 Pages: 19 Published on: 15, April, 2021

    Abstract: The agricultural financial market in India was still underdeveloped, in part because the formal financial sector viewed the rural population in general and agriculture, in particular, to be high-risk. Warehouse receipt financing (WHR Financing) is a financial instrument that provides farmers and traders with access to working capital by allowing ... More

  4. Nutan Trading Corporation

    Authors: Patel, S M; Patel, K.V.;

    Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

    Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

  5. Swachh Bharat Mission or the Mission to Make India Clean: Addressing Open Defecation at Massive Scale (A)

    Authors: Iyer, Parameswaran; Pandey, Ajay; Vashisht, Mahima; Smith Daniel W;

    Reference No: JSW0001(A) Pages: 10 Published on: 27, April, 2022

    Abstract: This case is the first of a three-part series that follows the managerial, strategic, and communications decisions of the Swachh Bharat Mission (SBM) or Clean India Mission, the flagship programme of the Government of India to eliminate the practice of open defecation (i.e., not using a toilet) from 2014 to 2019. ... More

  6. Ketto: India’s Most Successful Crowdfunding Platform

    Authors: Jain, Akshat; Pandey, Ajay; Jain, Prateek;

    Reference No: MAR0546 Pages: 23 Published on: 30, August, 2024

    Abstract: This case is about setting the strategic direction for Ketto, one of the major medical crowdfunding sites in India. Ketto was founded on August 15, 2012, by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala. As one of the first peer-to-peer fundraising platforms in India, Ketto initiated a revolution in the digital fundraising ... More

  7. Urvashi Textile Mills**

    Authors: Vora, M N;

    Reference No: MAR0005 Pages: 7 Published on: 1, January, 1965

    Abstract: Dissatisfied with the present wholesaling system, the mill wants to change its distribution channels policy. It plans to bypass the wholesalers and go to upcountry semiwholesalers directly. The case includes the recommendations of a consultant as to why, how and what should be done with respect to the company's ... More

  8. Quality of Life of Oral Cancer Survivors: Gujarat Cancer Research Institute, Ahmedabad

    Authors: Ramani, K V; Trivedi, Gunjan; Shah, Mitesh; Jivarajani, Parimal; Tripathi, Umank; Kumar, Sharath; Patel, Kindam ;

    Reference No: CMHS0042 Pages: 16 Published on: 10, April, 2018

    Abstract: Developments in medical technology have led to an increasing number of cancer survivors. Unfortunately, the medical treatments to save human lives leave behind several physical and psycho-social side effects (such as pain and emotional breakdowns), which adversely affect the quality of life (QoL) of cancer survivors. In this case study, ... More

  9. Professionalisation of HR at Mahindra (A): Trigger for Transformation

    Authors: Sharma, Sunil; Tripathi, Rajeshwar; Dalvi, Riya; Tikoo, Shivin;

    Reference No: STR0458(A) Pages: 7 Published on: 16, March, 2021

    Abstract: The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra’s Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed ... More

  10. Teams and Conflicts: Sanjay Sood at Marteex Systems (Part A)

    Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

    Reference No: OB0249(A) Pages: 4 Published on: 26, June, 2025

    Abstract: Part A explores the struggles of a CLO in a fast-growing organization where they have to balance risk and caution in decision-making. Within the top management team, the CLO’s call for cautious decision making is considered an impediment by other team members within the CXO level team. ... More

  11. RentYourFashion.com (A)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(A) Pages: 7 Published on: 30, March, 2015

    Abstract: ‘Fashion Destination’ was a prominent one-stop shop of clothing retail in Ahmedabad which has faced business slowdown in the last 5 years. Vishal, who had recently taken over the management wondered, would renting of premium clothing be a good business model to get back to the business. While pondering over the ... More

  12. Royal Challengers Bangalore: Pricing of Tickets at the Stadium

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0498 Pages: 17 Published on: 5, February, 2019

    Abstract: Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made profits worth INR 3.15 crore for the first time in FY 17. Tickets formed a very small ... More

  13. Changing Perceptions and Transforming Outcomes : L&T Acquisition of Mindtree

    Authors: Kaul, Asha; Agarwalla, Sobhesh Kumar;

    Reference No: COMM0025 Pages: 22 Published on: 10, September, 2020

    Abstract: On March 18, 2019, Yuvraj Mehta, head Corporate Brand Management & Communications (CBMC) at Larsen & Toubro (L&T), heard about negative media narratives against L&T, following a high-profile merger and acquisition (M&A) between the company and Mindtree. Some of the allegations against L&T were “hostile takeover” and “destruction of Mindtree’ ... More

  14. Railroad Laundry Service

    Authors: Banerjee, Arindam;

    Reference No: MAR0436 Pages: 3 Published on: 27, June, 2013

    Abstract: The case is about a service provided to rail commuters who lack the time to attend to their daily chores because of the long hours spent in commuting. It talks about the process of building the business of providing a laundry pick up and drop off service at the railway ... More

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