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  1. Safewithme Inc. – Trade promotions in rural markets.

    Authors: Abhishek;

    Reference No: MAR0432 Pages: 11 Published on: 6, June, 2013

    Abstract: Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In order to counter the threat of the proposed trade promotion by the competitor, SI team ... More

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  2. MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(B) Pages: 16 Published on: 13, October, 2017

    Abstract: Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology to be adopted for testing the options. The case provides description and discussion on: ( ... More

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  3. Ganguly International Limited

    Authors: Agarwalla, Sobhesh Kumar;

    Reference No: F&A0486 Pages: 4 Published on: 21, September, 2010

    Abstract: The case helps students in integrating three financial statements and provides an opportunity to prepare a statement of cash flows using two sequential balance sheets. It covers transactions relating to issue of shares and debentures, depreciation, refundable and non-refundable security deposits, provision for doubtful debts, goods distributed free of cost, ... More

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  4. Okhai-Centre for Empowerment: Refashioning the Lives of Rural Women

    Authors: Verma, Sanjay; Thakuria, Shubhi;

    Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

    Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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  5. Nirman: A skill building initiative for semi-skilled workers in informal sector

    Authors: Abhishek; Saxena Richa;

    Reference No: RJMC0032 Pages: 12 Published on: 5, May, 2014

    Abstract: SAATH is among the most respected NGOs of India catering to the needs of slum-dwellers by training them in different livelihood programs. About one and half years ago, the NGO launched Nirman program to train the workers of construction sector. After initial experimentation with processes, the Executive Director of SAATH, ... More

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  6. Emami's Fair and Handsome Fairness Cream

    Authors: Sahoo, Debajani; Vyas, Preeta H;

    Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

    Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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  7. Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions

    Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita;

    Reference No: MAR0389 Pages: 9 Published on: 9, November, 2007

    Abstract: This case is about a marketing research study conducted on brand extensions of Dettol. Dettol as a brand has got immense trust and loyalty from consumers. To achieve fast growth and leverage the Dettol brand name, Reckitt Benckiser India Limited introduced a number of brand extensions. Some of these extensions ... More

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  8. SFarmsIndia: Fractional Ownership of Agricultural Land

    Authors: Das, Prashant; Ranjan, Komal;

    Reference No: CMA0825 Pages: 17 Published on: 28, June, 2024

    Abstract: SFarmsIndia is a unique online platform that seeks to match agricultural landowners directly with potential buyers. After a successful first venture (Slanutak-1), the founders were considering launching another platform (Slanutak-2) that would offer fractional ownership of land. They needed to decide on (1) an optimal crop rotation plan; (2) a company structure; ... More

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  9. Air Deccan (B)

    Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

    Reference No: F&A0481(B) Pages: 10 Published on: 17, July, 2008

    Abstract: Air Deccan concluded its Initial Public Offering (IPO) in May 2006, which did not receive a strong positive investor response. The company had reported a loss in the previous year. It further suffered a financial crunch due to continuous hike in fuel prices and addition of new aircrafts. To partly counter ... More

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  10. Air Deccan (A)

    Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

    Reference No: F&A0481(A) Pages: 33 Published on: 17, July, 2008

    Abstract: Air Deccan, as India's first low cost carrier, grew steadily since its start in August 2003 to operate 230 daily flights to 55 destinations using 30 aircraft by the end of April 2006. In the Indian aviation sector, the entry of Air Deccan heralded increased competition in a scenario where three domestic airlines enjoyed relatively ... More

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  11. Schematic Software Company: Accelerating Growth

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; G, Pratheebha;

    Reference No: MAR0530 Pages: 20 Published on: 30, December, 2022

    Abstract: Sunit Raj was the Vice President, Marketing of Schematic Software Company (SSC), a Software-as-a-Service (SaaS) company. He was pondering how to preserve the company’s growth momentum it had achieved over the last few years. In the third quarter of 2021, the company’s valuation reached USD 25 billion, representing a year-over-year ... More

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  12. AirAsia Malaysia: The IPO Decision

    Authors: Jena, Sanjay Kumar; Dixit, M R;

    Reference No: F&A0547 Pages: 13 Published on: 26, February, 2020

    Abstract: This case, AirAsia Malaysia: The IPO Decision, presents the situation faced by Tony Fernandes, the CEO of AirAsia Sdn Bhd (AAB), when he and his team of senior managers had to decide whether they should raise funds through an Initial Public Offer (IPO) or through Private Equity. His airline started ... More

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  13. INNOVATION LIVE: From Ideation to Concept Generation - An Altruistic Approach to Redesigning the Oxygen Concentrator

    Authors: Moses, Aditya Christopher; Chattopadhayay, Arka; Roy, Aritra ;

    Reference No: MAR0542EX Pages: 14 Published on: 24, July, 2024

    Abstract: This case encompasses the development of a much-needed innovation in the field of medical oxygen producing equipment, i.e. oxygen concentrators. Pained by the predicament of Indian citizens due to medical oxygen shortage due to the Covid-19 crisis, Rahul Mehra, a student and technology enthusiast, came up with a patentable ... More

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  14. MakeMyTrip: 2013(C): Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

    Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

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