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  1. Payment & Settlement Systems in India

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0500TEC Pages: 15 Published on: 3, January, 2019

    Abstract: Traditionally the payment system in India has been bank driven. However, with new fintech and regulations, electronic payments system are in place and evolving. Beginning with closed systems like pre-loaded cards, to semi closed systems like e-wallets from Paytm, Mobiliwik andTez, to Payments Banks, and modes of payment such as ... More

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  2. CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business

    Authors: Jaiswal, Anand Kumar;

    Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007

    Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More

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  3. Tradition & Taste: Exploring Consumers’ Changing Attitude

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

    Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

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  4. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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  5. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

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  6. Pramukh Swami Maharaj Shatabdi Mahotsav: Event Scale

    Authors: Gupta, Vishal; Gandhi, Manan;

    Reference No: ADCLOD0003 Pages: 34 Published on: 25, November, 2024

    Abstract: The case discusses the organisation – planning, construction, running and the winding-up – of the month-long Pramukh Swami Maharaj (PSM) Shatabdi Mahotsav (centenary festival) on a gigantic 600-acre site called the ‘Pramukh Swami Maharaj Nagar ’ held at the outskirts of Ahmedabad, Gujarat from December 15, 2022 to January 15, 2023. The case presents the details of ... More

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  7. Tej Auto Limited (C): Market Definition and Preliminary Analysis

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(C) Pages: 26 Published on: 29, March, 2012

    Abstract: Two entrepreneurs were grappling with defining the market for introducing their brand of scooters in India in 1981. They had generated options of market definition through preliminary analysis and their own insights based on the data collected through an all India survey study of scooter owners and non- owners. . The study ... More

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  8. udChalo: Awakening the Lord Hanuman Archetype Among Defence Personnel

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Jain, Ankit; Bhargawa, Anand Prakash;

    Reference No: MAR0549 Pages: 21 Published on: 13, November, 2024

    Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More

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  9. Marketing Communication and Planning

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0452TEC Pages: 13 Published on: 30, March, 2015

    Abstract: This article provides a strategic overview of essential elements of marketing communication and communication planning. The starting point for to any marketing communication is its objective accordingly this article first discusses various objectives of a communication plan. Next it elaborates on various media vehicles that are available for the purpose ... More

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  10. Advertising Message Strategy

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

    Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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  11. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

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  12. Parle Bisleri at Crossroads

    Authors: Palan, Harit; Jayaswal, Sachin; Jaiswal, Anand Kumar;

    Reference No: MAR0419 Pages: 22 Published on: 15, October, 2010

    Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More

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  13. Analysis of Cost and Profit Performance of a Modern Rice Mill Unit

    Authors: Sharan, Girja; Mathur, D P;

    Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

    Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

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  14. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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  15. Tej Auto Limited (A): Problem Definition

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

    Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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