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Related Searches: (A), (B), (C), (A) An Ethical, (A) 3.Introducing a New Candy: Development of a Marketing Plan by the DS Group (A), (A) & (B), (A) and (B): A Teaching Note

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  1. Managing Field Units (A)

    Authors: Mittal, B L;

    Reference No: PSG0027(A) Pages: 14 Published on: 1, January, 1979

    Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More

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  2. CARE-India (A)

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

    Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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  3. The Oral Pill in India and China (A)

    Authors: Maru, Rushikesh M;

    Reference No: PSG0030(A) Pages: 2 Published on: 1, January, 1974

    Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More

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  4. Bangalore Baptist Hospital (A)

    Authors: Ramani, K V; Rao, Nagesh; Ravi, Livingstone;

    Reference No: CMHS0020(A) Pages: 12 Published on: 11, July, 2012

    Abstract: Dr. Alexander Thomas, CEO, Bangalore Baptist Hospital invited one of the case writers to his hospital to develop a case study. " By God's grace our hospital has grown from an 80 bed secondary care centre to a multi super specialty hospital over the years. We have been awarded the "Excellence in ... More

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  5. Jalabhumi Nutritional Programme (A)

    Authors: Camillus, J C;

    Reference No: F&A0264(A) Pages: 4 Published on: 1, January, 1975

    Abstract: Details a proposed programme for remedying the nutritional deficiencies of certain vulnerable segments of the population of an Indian state. Students are required to develop a framework for evaluating and controlling this programme and ensure that measures of inputs, workload/output, effectiveness and benefit are specified. Case (B) F&A0264( ... More

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  6. The Protein Foods Association of India (A)

    Authors: George, P S;

    Reference No: CMA0230(A) Pages: 8 Published on: 31, July, 1972

    Abstract: The Protein Foods Association of India is interested in developing a campaign to educate people about the nutritional value of food items in their diet. They thought that public ignorance on the protein deficiency in the diet is one of the major factors responsible for the lack of adequate protein ... More

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  7. Daizy Healthcare (A)

    Authors: Sriram, M S;

    Reference No: F&A0463(A) Pages: 5 Published on: 10, May, 2001

    Abstract: The case helps the students to identify and properly classify expenses under different heads and prepare financial statements. ... More

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  8. Dr. Lal Pathlabs (A)

    Authors: Mathur, Ajeet;

    Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017

    Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More

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  9. CMC Hospital, Vellore (A)

    Authors: Ramani, K V; Aruldas, Vijay Kumar;

    Reference No: CMHS0014(A) Pages: 10 Published on: 1, January, 1999

    Abstract: Christian Medical College and Hospital (CMCH), Vellore, Tamil Nadu, was founded in 1900 as a one-bed clinic by Dr. Ida Sophia Scudder. Since then, CMCH has grown into an institution of international repute with over 1800 beds and 4000 employees. CMCH attends to more than 1800 inpatients and 2500 outpatients daily. Outpatient services at CMCH ... More

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  10. Transfer of Ram Nihal (A)

    Authors: Verma, Pramod; Sen Gupta, Samresh;

    Reference No: P&IR0154(A) Pages: 4 Published on: 1, January, 1983

    Abstract: This case deals with the transfer of a sweeper-cum-chowkidar from a state allopathic dispensary to a PHC. The incumbent did not comply with the orders of the Deputy CMO. This resulted in undue correspondence without any positive results. Indiscipline had also been created, with the MO of that PHC defying ... More

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  11. Regency Hospital Limited (A)

    Authors: Gupta, Parvinder;

    Reference No: OB0205(A) Pages: 22 Published on: 1, May, 2009

    Abstract: Regency Hospital Limited, a multi-specialty hospital in Kanpur, India was founded by Dr. Atul Kapoor in 1995. The hospital had grown over the years. However, there were a number of issues that were yet to be dealt with. The case describes the struggles that the founder went through in setting up ... More

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  12. Johnson & Johnson Faces the Heat: Consumer Healthcare Division (A)

    Authors: Kaul, Asha; Chaudhri, Vidhi ;

    Reference No: COMM0031(A) Pages: 21 Published on: 25, April, 2025

    Abstract: In 2024, Johnson & Johnson (J&J) was in the throes of three crises. It was staring at reputational loss, failed restructuring, charges of corporate negligence, charges of ethical detours and large financial losses arising from the handling of investigations related to the crises. Despite corporate restructuring and three attempts at filing ... More

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  13. Cosmo Films Limited: Operations at Aurangabad (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0286 Pages: 14 Published on: 23, January, 2003

    Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More

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  14. Social Transformation of Indian Tribal Community: Unlocking the Potential by Healthcare

    Authors: Ravichandran, N.; Patel, Malay;

    Reference No: BP0397 Pages: 15 Published on: 10, January, 2017

    Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India. In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More

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  15. Jalabhumi Nutritional Programme (B)

    Authors: Camillus, J C;

    Reference No: F&A0264(B) Pages: 3 Published on: 1, January, 1975

    Abstract: Gives a consultant's recommendations regarding a framework for evaluating and controlling a nutritional programme. It helps students in evaluating the comprehensiveness and validity of the framework they have developed on the basis of the data given in Case (A) F&A0264(A). ... More

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