Abstract
In 2024, Johnson & Johnson (J&J) was in the throes of three crises. It was staring at reputational loss, failed restructuring, charges of corporate negligence, charges of ethical detours and large financial losses arising from the handling of investigations related to the crises. Despite corporate restructuring and three attempts at filing for bankruptcy, J&J was unable to unravel itself from the impact of the crises. Serious incidents of ovarian cancer due to the use of asbestos-contaminated talcum powder for babies, the presence of harmful chemicals in baby shampoo, and defective hip implants created a furore in countries where J&J had established a presence. Would the company be able to recover from the crises? If yes, how?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | COMM0031(A) |
| Title | Johnson & Johnson Faces the Heat: Consumer Healthcare Division (A) |
| Pages | 21 |
| Published on | Apr 25, 2025 |
| Year of Event | 2024 |
| Authors | Kaul, Asha; Chaudhri, Vidhi ; |
| Area | Communications (COMM) |
| Discipline | Communication, Ethics and Governance, Strategic Management |
| Sector | Health |
| Learning Objective | To understand the types of crises faced by a multinational company To examine the interplay of culture, legality and ethics in a crisis To analyse how and why organisations behave differently in home and host countries |
| Keywords | Crisis; Ethics; India: Legal; Product Recall |
| Country | India |
| Organization | Johnson & Johnson |
| Access | For All |
My Cart
You have no items
in your shopping cart.