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Search results for 'A case book'

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  1. Aakash Book Store

    Authors: Sinha, Piyush Kumar;

    Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

    Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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  2. Sale of ONGC Shares by IOC

    Authors: Barua, Samir K;

    Reference No: F&A0484 Pages: 11 Published on: 25, May, 2010

    Abstract: The case describes the decision making process followed by a large, listed company for selling a significant portion of their shareholding in another large listed company. The case discusses one of the largest offer-for-sale in the Indian capital markets. The case covers the Board processes associated with such a decision, ... More

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  3. Tej Auto Limited (B): Research Design, Data Preparation and Data Analysis Plan

    Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

    Reference No: MAR0423(B) Pages: 27 Published on: 29, March, 2012

    Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More

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  4. Shemaroo:On/Off Where to Draw the Line?

    Authors: Roy, Subhadip;

    Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

    Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

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  5. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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  6. Management in Agricultural System: Chapter I

    Authors: Desai, D K;

    Reference No: CMA0554 Pages: 35 Published on: 1, January, 1981

    Abstract: This is a chapter of a proposed book on management in agricultural system. It discusses the concept of agribusiness and gives a comparison of agribusiness between developing and developed countries. In the end it discusses a case study of agricultural system in India with special emphasis on agribusiness. ... More

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  7. Won't Cry Over Spoilt Milk: Amul's Response to Customer's Complaint on Social Media

    Authors: Abhishek;

    Reference No: MAR0450 Pages: 12 Published on: 11, March, 2015

    Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More

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  8. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

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  9. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

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  10. No More Off The Books: Lease Accounting At TSM Inc.

    Authors: Agarwalla Sobhesh Kumar; Jain lshita ;

    Reference No: F&A0581 Pages: 11 Published on: 31, December, 2025

    Abstract: Due to a change in accounting regulations, TSM Inc. was faced with a major change in the process of recording leases in its financial statements. This case explores the implications of transitioning from IND AS 17 to IND AS 116, by analysing financial statements under the two standards. lt focuses on the ... More

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  11. Suta: How Two Sisters Used Social Media to Successfully Build a Saree Brand in India

    Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;

    Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025

    Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More

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  12. Kokilaben Dhirubhai Ambani Vidyamandir, Jamnagar

    Authors: Sharma, Rajeev;

    Reference No: RJMC0030 Pages: 39 Published on: 2, January, 2014

    Abstract: Kokilaben Dhirubhai Ambani Vidyamandir (KDAV) is located in the township of Reliance refinery in Jamnagar. The school has classes from preschool to grade XII with more than 3000 children and 198 teachers. The case describes process of change as conceived and implemented during five year tenure of Mr. Sundaram as principal of ... More

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  13. Crossword - Consumer Relationship Management

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

    Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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  14. Social Networking during Office Hours

    Authors: Varkkey, Biju;

    Reference No: P&IR0210 Pages: 6 Published on: 30, October, 2012

    Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More

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  15. The Piano Man

    Authors: Karna, Amit; Jain, Anchal; Narayanan, Anaka; Haldipur, Amrita ;

    Reference No: CIIE0029 Pages: 17 Published on: 5, December, 2024

    Abstract: This case describes the journey of Arjun Sagar Gupta, a restaurateur and music lover who brought the worlds of jazz music and dining together. In 2015, Gupta started The Piano Man, Delhi’s first dedicated jazz club. Delhi was already home to a variety of bars and restaurants, but options for ... More

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