Search results for 'communications fo'

Authors: Tripathi, Sanjeev;

Reference No: MAR0465TEC Pages: 8 Published on: 30, March, 2015

Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0458TEC Pages: 11 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship and more specifically sports sponsorship. It first discusses the various objectives for which firms get into sponsorship deals. Advertising and sponsorship are often used interchangeably, so the note discusses the difference between these two and brings out the ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0022 Pages: 5 Published on: 26, March, 2019

Abstract: The case revolves around a change initiative introduced in the Indian division of a US-based organization operating in the field of building and composite glass materials. The case has been written from the perspective of Sreenath, who has recently joined as the country head, and has identified a four-point change ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015

Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0018 Pages: 6 Published on: 21, August, 2017

Abstract: The case deals with the situation faced by Anuj Pathak who has returned to his home country after many years overseas. He is trying to settle into his new workplace and is keen to show results by getting his team to deliver. Knowing that he has a strong team of ... More

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Authors: Abhishek;

Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

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Authors: Mathur, Ajeet;

Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006

Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More

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Authors: Koshy, Abraham;

Reference No: MAR0379 Pages: 24 Published on: 24, April, 2006

Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More

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Authors: Bhatnagar, Deepti;

Reference No: OB0177 Pages: 20 Published on: 1, January, 1988

Abstract: The case study deals with the emergence of Maharogi Sewa Samiti as an important institution in the field of leprosy treatment and rehabilitation. Starting with a thumbnail sketch of Baba Amte??the moving spirit behind the institution??the study traces the history of Maharogi Sewa Samiti from a small beginning ... More

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Authors: Banerjee, Bibek;

Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001

Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More

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Authors: Bolar, Malathi;

Reference No: P&IR0019 Pages: 26 Published on: 1, January, 1965

Abstract: The case provides insights into the various issues related to management training, both in terms of selection, training and evaluation of trainees, and also in terms of the responsibility for training and communication between the various parties involved. It has also lent itself to the discussion of individual behaviour. ... More

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