Register / Login
All
  1. Home
  2. Search results for: 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

Filter By

Category
  1. Finance (4)
  2. Org Behavior (1)
Discipline
  1. Accounting (65)
  2. Communication (56)
  3. Economics (26)
  4. Ethics and Governance (26)
  5. Finance (90)
  6. Human Resource Management (138)
  7. IT and Systems (40)
  8. Innovation and Entrepreneurship (35)
  9. International Business (16)
  10. Management Education (7)
  11. Marketing (110)
  12. Operations Management (272)
  13. Organizational Behaviour (305)
  14. Public Policy and Law (63)
  15. Quantitative Methods (61)
  16. Strategic Management (251)
Language
  1. English (624)
  2. Hindi (2)
Sector
  1. Agriculture and Animal Husbandry (8)
  2. Banking Finance Insurance (BFI) (25)
  3. Cooperatives (11)
  4. Education (32)
  5. Government (119)
  6. Health (35)
  7. Infrastructure (33)
  8. Manufacturing (386)
  9. Mining (4)
  10. Miscellaneous (122)
  11. Public Sector (73)
  12. Telecom and Software (19)
  13. Trade (19)
  14. Transportation and Logistics (53)
State
  1. Andhra Pradesh (6)
  2. Assam (2)
  3. Bihar (1)
  4. Delhi (9)
  5. Goa (1)
  6. Gujarat (90)
  7. Haryana (1)
  8. Karnataka (12)
  9. Kerala (4)
  10. Madhya Pradesh (2)
  11. Maharashtra (48)
  12. Odisha (2)
  13. Punjab (2)
  14. Rajasthan (3)
  15. Tamil Nadu (17)
  16. Uttar Pradesh (8)
  17. West Bengal (5)
Product Type
  1. Case (691)
  4. Epilogue (1)
  5. Exercise (10)
  6. Game (1)
  8. Technical Note (267)

Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

per page

  1. Vicks Vaporub

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

    Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

    Buy Case

  2. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

    Buy Case

  3. Clearasil

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0175 Pages: 10 Published on: 1, January, 1976

    Abstract: Clearasil is an antipimple cream, a brand leader in its category, marketed by Richardson Hindustan Limited. The company had appointed a research agency to gauge the impact of a recent Clearasil radio commercial. The case records in detail the methodology and the findings; and at the end poses questions ... More

    Buy Case

  4. ITC Diversification Campaign

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0172 Pages: 11 Published on: 1, January, 1976

    Abstract: India Tobacco Company, premier manufacturers of cigarettes and smoking tobaccos, felt that their future growth lay in investment in the areas considered vital to the national interest. In 1973, it appointed Ulka Advertising Agency to bring out an advertising campaign designed to draw attention to the diversification projects of ITC, namely, ... More

    Buy Case

  5. Container Products Corporation

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0163 Pages: 10 Published on: 1, January, 1977

    Abstract: The company makes various forms of packaging. Since the demand comes from a diverse set of consumer industries, the company prepares a longterm forecast based on the growth projections of user industries. The sales force prepares a forecast for the immediate future. The company wants to integrate the forecasts ... More

    Buy Case

  6. Unnat Nagar Dairy(A)

    Authors: Jain, Abhinandan K; Dholakia, Nikhilesh;

    Reference No: MAR0164(A) Pages: 9 Published on: 1, January, 1977

    Abstract: A cooperative dairy in a rapidly growing industrial city is considering the introduction of automatic bulk vending. Many uncertainties are associated with the costs and convenience of bulk vending as compared to bottle vending. ... More

    Buy Case

  7. The Tale of a Travelling Toaster

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0165 Pages: 14 Published on: 1, January, 1977

    Abstract: Describes the experience of a consumer who buys a toaster, covering prepurchase, purchase decision and postpurchase stages. The problems of consumers in buying and using a product as well as getting aftersales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More

    Buy Case

  8. National Seeds Corporation Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

    Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

    Buy Case

  9. Delhi Distributors (Private) Limited**

    Authors: Mehta, S C;

    Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

    Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

    Buy Case

  10. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

    Buy Case

  11. Selected Aspects of Indian Distribution System

    Authors: Jain, Abhinandan K;

    Reference No: MAR0158TEC Pages: 9 Published on: 1, January, 1974

    Abstract: This note is intended to provide a broad overview of the distribution system followed by one company each in machinery (industrial), textiles (consumer durables) and tea (consumer nondurables) industry in India. It also describes the importance of distribution systems in India and broad characteristics of existing distribution systems in ... More

    Buy Case

  12. An Interactive Model for Sales Call Planning by Medical Representatives **

    Authors: Jain, Abhinandan K;

    Reference No: MAR0131TEC Pages: 8 Published on: 1, January, 1975

    Abstract: This note describes a micro simulation model which can be used by medical representatives (salesmen) for planning their sales calls. ... More

    Buy Case

  13. Benefit Tree Analysis

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0148TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note is part of the "Techniques for Marketing Decisions" series. It describes a simple technique for breaking down the main product benefit into several associated benefits. The "benefit tree" so generated can be used for market segmentation, product differentiation, promotional strategy, etc. ... More

    Buy Case

  14. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

    Buy Case

Items 811 to 825 of 1000

per page

My Cart

You have no items
in your shopping cart.

video title

video content