Search results for 'Management or'

Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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Authors: Sheth, N R;

Reference No: P&IR0004(D) Pages: 2 Published on: 1, January, 1974

Abstract: Describes the action taken by the management in terms of the agreement reached between it and the union on the action to be taken against the officers alleged to be guilty of negligence. This part brings out the involvement of various government agencies in handling a local labour dispute in ... More

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Authors: Bhatnagar, Deepti; Dixit, M R;

Reference No: BP0277 Pages: 7 Published on: 25, July, 2002

Abstract: This case presents the experience of implementing various software customization projects of Deep Valley Solutions Limited (DVS). As a product software company DVS develops and sells packaged software that supports the management of supply chain. Manohar and Anand, the founders of the company, are required to review the experiences, identify ... More

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Authors: Ramani, K V;

Reference No: CMHS0018 Pages: 4 Published on: 1, January, 2001

Abstract: This case deals with the problems faced by a large hospital in developing a Hospital Information System. The case looks at the overall working of the hospital, the existing nature of computer applications, future plans for computerization and the hospital's willingness and preparedness to design and develop a comprehensive information ... More

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Authors: Verma, Pramod;

Reference No: P&IR0170 Pages: 12 Published on: 1, January, 1985

Abstract: The case refers to the personnel policies of a large organization engaged in the tourism and hotel industry. Some of the major problems arising from the nature of the business are highlighted. The economic and social constraints on human resources management are also revealed by the case. ... More

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Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

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Authors: Subramanian, Ashok;

Reference No: PSG0045 Pages: 16 Published on: 1, January, 1982

Abstract: The case traces the evolution of a rural health project in a backward district. It describes the reasons for the project team's work in this field and identifies its activities and their interrelationships. Managerial responses in terms of charges that have taken place in the project over time are presented. ... More

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Authors: Chaudhri, Vidhi; Kaul, Asha;

Reference No: COMM0013(B) Pages: 10 Published on: 28, May, 2020

Abstract: After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had plummeted along with ... More

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Authors: Subramanian, Ashok;

Reference No: QM0176TEC Pages: 3 Published on: 1, January, 1982

Abstract: Outlines key issues in managing the process of replication in development programmes. It refers to questions about content and context of replication; roblems of moving from projects to programmes; and issues related to the transfer of learning from one to the other. ... More

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Authors: Roy, Subhadip; Singh, Jyoti;

Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

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Authors: Sheth, N R; Dixit, L M;

Reference No: P&IR0038(D) Pages: 7 Published on: 1, January, 1972

Abstract: This part describes the management's efforts to stabilize industrial relations in the organization by streamlining the procedure for handling employees' grievances. It also brings out some changes in managerial roles resulting from the strike. ... More

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Authors: Raghuram, G; Padmanabhan, Geeta;

Reference No: QM0224 Pages: 14 Published on: 1, January, 1992

Abstract: This case describes how the fueling plan of buses can affect the fuel expenditure, since the prices of fuel differ in various locations. The objective of this case is to pick up fuel at the cheapest points, ensuring that there is enough fuel to travel from one fueling point to ... More

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Authors: Bhatnagar, S C;

Reference No: CISG0015 Pages: 21 Published on: 1, January, 1993

Abstract: The case traces the growth from inception of a software company over a period of one decade. It outlines the company's strategy in developing an export market and provides some insight into the types of software development projects undertaken by the company. Some of the current management practices of the ... More

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