Search results for 'and'

Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

Reference No: MAR0388TEC Pages: 4 Published on: 20, August, 2007

Abstract: This note provides an overview of brand extension management. It discusses how brand extensions can be classified and outlines various managerial advantages and disadvantages of extending existing brands. It also describes how consumers evaluate brand extensions and what contributes to their success and failure. ... More

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Authors: Mehta, S C; Anand, R K;

Reference No: MAR0099 Pages: 16 Published on: 1, January, 1972

Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More

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Authors: Pingali, Viswanath;

Reference No: ECO0367TEC Pages: 8 Published on: 26, July, 2023

Abstract: The purpose of this case is to introduce the reader to the idea of demand estimation using the price and quantity data. The key concepts that can be taught through this case are how demand functions need to be tailored to the market conditions, and how demand curve shifts when ... More

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Authors: Basu, S K;

Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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Authors: Raghuram, G; Chandrasekaran, N;

Reference No: CISG0117 Pages: 33 Published on: 14, November, 2011

Abstract: Take Solutions, Middle East and Africa (TSMEA) was a joint venture owned by the Aldamer family from Saudi Arabia, TSL from India and WJ Towell Group from Oman. TSMEA was a distributor, system integrator and after sales service provider to Intermec handheld computers in the Direct Store Delivery (DSD) segment ... More

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Authors: Sheth, N R; Shukla, H C;

Reference No: P&IR0043(C) Pages: 2 Published on: 1, January, 1974

Abstract: It describes the handling at the top management level of the appeal made by an employee against the decision taken by his officers. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

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Authors: Jain, Tarun; Manchanda, Om; Sam, Shreya;

Reference No: ECO0372 Pages: 22 Published on: 21, April, 2026

Abstract: Dr Lal PathLabs (DLPL) became one of India’s largest diagnostic service providers, building scale through a hub-and-spoke model, a broad franchise network and sustained investments in quality, automation and professional management. Over time, it evolved from a family-led laboratory into a publicly listed company with strong financial performance and ... More

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Authors: Desai, D K;

Reference No: CMA0042 Pages: 20 Published on: 1, January, 1965

Abstract: The owner of Pandya Farms was wondering whether he should expand the production of hybrid maize seed in view of the state government entering the business. He was also worried by the attitude of the political workers regarding the pricing of hybrid maize seed as they did not differentiate in ... More

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Authors: Roy, Debjit; Raut, Mukund; Agrawal, Sanchit; Agrawal, Shubham;

Reference No: PROD0316 Pages: 10 Published on: 8, January, 2018

Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0361 Pages: 3 Published on: 26, December, 2016

Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More

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Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

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Authors: Dixit, M R; Sharma, Rajeev;

Reference No: RJMC0002(B) Pages: 14 Published on: 24, April, 2006

Abstract: The case is about Chandrabala Modi Academy, a CBSE affiliated school established in 1992 with the support of an individual group in the Western part of India. In the last ten years, the children of the school have performed well in the board examinations. The school has emphasized the ?social dimension ... More

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Authors: Dayal, Smita; Nerlekar, Varsha; Roy, Subhadip;

Reference No: MAR0545 Pages: 14 Published on: 4, July, 2024

Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More

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