Search results for 'marketing cases'

Authors: Gupta, Tirath; Ahuja, Vinod;

Reference No: CMA0687TEC Pages: 18 Published on: 1, January, 1989

Abstract: The note presents some facts and observations pertaining to natural, synthetic, and reclaimed rubber production, marketing, and processing. Issues on demand-supply management, pricing policy, marketing organizations, etc. have been raised. ... More

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Authors: Verma, Sanjay;

Reference No: BP0337(B) Pages: 10 Published on: 31, March, 2011

Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More

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Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

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Authors: Shah, Prafful;

Reference No: BP0019(C) Pages: 7 Published on: 1, January, 1966

Abstract: The Tithwal Mills Management is again forced to reconsider its polices, in the light of new restrication on credit in post by Reserve Bank. This Restriction mainly influence the cotton cloth trade, but to some extent influences the mills purchasing and inventory polices. ... More

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Authors: George, P S;

Reference No: CMA0334 Pages: 4 Published on: 8, August, 1975

Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More

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Authors: Gupta, V K;

Reference No: CMA0600 Pages: 24 Published on: 1, January, 1984

Abstract: The case examines the technical and economic performance of a modern rice mill plant. ... More

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Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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Authors: Gupta, V K; Mathur D.P.;

Reference No: CMA0194 Pages: 12 Published on: 10, February, 1970

Abstract: Deals with the problem of under-utilization of the installed capacity of both the modern sheller rice mills. ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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Authors: Singh, Amarjeet; Srivastava, U K;

Reference No: CMA0571(A) Pages: 29 Published on: 1, January, 1983

Abstract: The union is a loss-making unit of a state corporation. Each division claims to operate best. The case depicts overall management and marketing systems. It establishes the linkages between various departments and costing systems. The effect of costing systems and price policy raises issues of management and linkages. ... More

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Authors: Jhangiani, Sushil; Abhishek; Koshy, Abraham;

Reference No: MAR0474EX Pages: 3 Published on: 3, November, 2015

Abstract: The main objective of this exercise is to help the students to understand the concept of positioning in a better manner. Positioning of product/brand in the minds of customer is one of the most important decisions in marketing strategy. It is important that students understand the basic steps in ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0184 Pages: 17 Published on: 1, January, 1978

Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More

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Authors: Chokshi, S N; ;

Reference No: CMA0448 Pages: 22 Published on: 20, August, 1977

Abstract: The case deals with the problem of fixation of procurement prices of wheat at the highest policy-making level in the country. ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0026 Pages: 11 Published on: 1, January, 1966

Abstract: The case deals with test marketing of a new product. ... More

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