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Search results for 'communications f'
Related Searches: communications fo, communications for, communications for ma, communications for mana, communications for managemen
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ITC Limited, Bangalore (B)
Authors: Mathur, Ajeet;
Reference No: BP0313(B) Pages: 7 Published on: 13, July, 2006
Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More
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Sports Sponsorship Valuation and Pricing
Authors: Tripathi, Sanjeev;
Reference No: MAR0460TEC Pages: 6 Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More
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Oriental Home Products Limited
Authors: Banerjee, Bibek;
Reference No: MAR0343 Pages: 13 Published on: 21, September, 2001
Abstract: This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication options in context of a line-extension strategy that, interestingly, is in the form of a new ... More
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Arjun Mills
Authors: Bolar, Malathi;
Reference No: P&IR0019 Pages: 26 Published on: 1, January, 1965
Abstract: The case provides insights into the various issues related to management training, both in terms of selection, training and evaluation of trainees, and also in terms of the responsibility for training and communication between the various parties involved. It has also lent itself to the discussion of individual behaviour. ... More
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Richardson Hindustan Limited (R) : Rural Promotion
Authors: Mohan, Manendra;
Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
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Data Communication
Authors: Jain, Rekha;
Reference No: QM0217TEC Pages: 19 Published on: 1, January, 1989
Abstract: This note describes the basic concepts related to the communication of digital data across transmission channel. With ever increasing use of computer networks, it has become imperative to understand this technology and make the right choices. ... More
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Opinion Leaders: Two Styles **
Authors: Kothari, K B; Patel, K V;
Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969
Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More
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Metaverbal Messages in Personal Interactions
Authors: Misra, Sasi B; Arul, M J;
Reference No: OB0090TEC Pages: 6 Published on: 1, January, 1975
Abstract: Man communicates both verbally and through cues that are not verbal (e.g. the body, space, time and things). Although words are a powerful medium of communication with regard to external facts and events, they are nowhere near the nonverbal medium in communicating inner feelings, emotions and interpersonal attitudes. An ... More
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Pratap Mehta
Authors: Sambrani, Shreekant; Misra, Sasi B;
Reference No: OB0042 Pages: 2 Published on: 1, January, 1976
Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More
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Ganesh Mills (B) **
Authors: Cohen, A R;
Reference No: OB0017(B) Pages: 10 Published on: 1, January, 1964
Abstract: Describes how the new general manager tries to change his executives' behaviour, and his attempts to win the executives' and workers' confidence; and its effect on some of the executives who believe in stricter methods. ... More
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Communication Strategy
Authors: Mukhopadhyay, Sipra;
Reference No: MAR0316 Pages: 13 Published on: 25, June, 1998
Abstract: This case supplements the case "Security Belt Limited" (MAR0315). It highlights one decision area, namely communication, to be targeted at organizations segmented by attitude and usage behaviour. ... More
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