Search results for 'business strategy'

Authors: Mathur, Ajeet;

Reference No: BP0319(B) Pages: 23 Published on: 14, February, 2007

Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan; Singh, Vivek;

Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017

Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Narayanaswami, Sundaravalli ;

Reference No: STR0492 Pages: 26 Published on: 25, July, 2025

Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Wadhva, C D;

Reference No: ECO0243 Pages: 8 Published on: 1, January, 1977

Abstract: This case presents the problems in business policy of a smallscale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Maheshwari, Sunil Kumar;

Reference No: P&IR0198(A)TEC Pages: 5 Published on: 26, June, 2006

Abstract: Human Resource Planning plays a strategic role in implementing the organizational objectives. This note describes the role of HR planning in an organization and its effect on other organizational processes. It also gives the HR planning choices that could be adopted under different business strategy situations. These strategies can be ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jena, Sanjay Kumar; Laha, Arnab Kumar; Ghura, Amarpreet K. Singh; ;

Reference No: CMHS0041 Pages: 17 Published on: 8, January, 2018

Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Roy, Subhadip; Sharma, Pretty;

Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bayon, Manoj; Ravichandran, N;

Reference No: BP0321 Pages: 28 Published on: 2, January, 2008

Abstract: The case provides an opportunity to evaluate the business strategy adopted by India's largest low cost airline. The focus of the discussion should be to review the strategy so far and identity immediate priorities of Air Deccan in the next two years. The case provides the background information on the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar;

Reference No: MAR0492 Pages: 23 Published on: 28, July, 2017

Abstract: BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sharma, Sunil; Srinivasan, Anand; Singh, Bhumika;

Reference No: BP0436 Pages: 22 Published on: 25, February, 2020

Abstract: At the turn of mid-2000, the news industry saw a tectonic shift in the reading habits of people, driven by developments in digital technology. News industry’s traditional business model of relying on advertisement income was majorly disrupted. This led to a steep decline in revenues from the print business. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gangwar, Rachna; Raghuram, G;

Reference No: CIPR0011 Pages: 39 Published on: 11, August, 2011

Abstract: In February 2011, Mr Ajay Mittal, Chairman and Managing Director of Arshiya International Limited, had to decide a way forward for his rail container business following Ministry of Railways new circular on haulage. This circular, which levied commodity specific haulage in domestic segment, along with other conditions on siding usage had ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Wadhva, C D;

Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977

Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+