Reference No: BP0119TECPages: 6Published on: 1, January, 1978
Abstract: The note gives an overall picture of the formulation and implementation of corporate strategy, with emphasis on small and medium-scale entrepreneurs. ... More
Reference No: BP0319(B)Pages: 23Published on: 14, February, 2007
Abstract: This case is a sequel to Thermax (A). It describes strategy formulation and implementation associated with decisions over investment and internationalization after the firm raised capital through an Initial Public Offering (IPO). While resolving top management succession issues, the firm finds itself in a business downturn that sharply erodes its ... More
Reference No: BP0425Pages: 21Published on: 3, January, 2019
Abstract: This case study focuses on an educational institution and how it should strategise its online education programme. The case presents an opportunity to analyse the management education sector in India along with the future trends and aspirations of contemporary learners (students). The study points out the key decision variables and ... More
Reference No: STR0474Pages: 19Published on: 13, June, 2023
Abstract: This case explores the transition of 3i Infotech Limited becoming a digital ecosystem orchestrator in the international market from a software services provider based out of India.
As a new CEO took over the company in 2021, the company has been forced to offload its products division while the services/ transactions ... More
Reference No: MAR0518Pages: 20Published on: 9, November, 2020
Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More
Reference No: STR0477Pages: 16Published on: 4, September, 2023
Abstract: The case presents the complexities involved in implementing a social project with specific reference to Dharavi Redevelopment Project (DRP) in Bombay. This project was awarded to Adani Group, a large business conglomerate in India. The multiple stakeholders in DRP include politicians, bureaucrats, population living in Dharavi, the manufacturing companies which ... More
Reference No: MAR0515Pages: 14Published on: 5, January, 2021
Abstract: Tokri.com, a Pune-based hyperlocal e-grocery player was fighting an uphill battle. Its two main domain rivals, Big Basket and Grofers, with diverse business models, were marginally ahead in the race. Conventional brick-and-mortar players and the unorganised local mom-and-pop stores too were fiercely holding on to customers. Tokri planned a ... More
Reference No: P&IR0207Pages: 22Published on: 31, March, 2009
Abstract: The Indian Insurance Industry is facing tough times not only in the business front but also in attracting and retaining talent in the sales function. Aviva India had re-entered the Indian life insurance market in 1995, but started business operations a few years later. In addition to the bank assurance business ... More
Reference No: BP0436Pages: 22Published on: 25, February, 2020
Abstract: At the turn of mid-2000, the news industry saw a tectonic shift in the reading habits of people, driven by developments in digital technology. News industry’s traditional business model of relying on advertisement income was majorly disrupted. This led to a steep decline in revenues from the print business. ... More
Reference No: CIPR0011Pages: 39Published on: 11, August, 2011
Abstract: In February 2011, Mr Ajay Mittal, Chairman and Managing Director of Arshiya International Limited, had to decide a way forward for his rail container business following Ministry of Railways new circular on haulage. This circular, which levied commodity specific haulage in domestic segment, along with other conditions on siding usage had ... More
Reference No: MAR0385(A)Pages: 22Published on: 17, August, 2007
Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More
Reference No: MAR0510Pages: 24Published on: 7, November, 2019
Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More
Reference No: CMHS0041Pages: 17Published on: 8, January, 2018
Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More
Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More