Reference No: PROD0243Pages: 4Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More
Reference No: BP0313(B)Pages: 7Published on: 13, July, 2006
Abstract: This case describes how corporate strategy and competitive strategy enmesh. The case introduces an inflexion point at which the company was faced with a prisoners' dilemma situation with regard to a critical set of operational decisions of tactical significance affecting manufacturing operations. The unintended consequences, regardless of which path is ... More
Reference No: PROD0202Pages: 17Published on: 1, January, 1988
Abstract: Describes the inventory practices used by Madras Refineries with respect to crude and finished products (diesel, kerosene, aviation turbine fuel, etc.) inventory. The steps taken for managing inventory of crude are: continuous contact with suppliers, predicting availability of crude over a planning cycle, and taking corrective action in time. Close ... More
Reference No: OB0224Pages: 18Published on: 31, March, 2016
Abstract: The case, “Shivani Carriers Pvt. Ltd.: Managing Employee Motivation at the Bottom of the Pyramid”, has been designed to teach students about the basic principles of employee motivation. The case is also a representative example of the problems faced by small and medium-sized businesses in employee acquisition, motivation, and retention, ... More
Reference No: CMA0685Pages: 10Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
Reference No: CISG0047EXPages: 3Published on: 18, August, 1998
Abstract: This set consists of five Excercises that can be solved using the interactive features, without any programming, of standard data management packages such as dBASE, FoxPro and Access. The features that are to be used are relation creation between multiple files, and updating a master file with one or more ... More
Reference No: CISG0048EXPages: 6Published on: 18, August, 1998
Abstract: This set of Excercises consists of five simple problems, to be solved by beginners, on a data management package such as dBASE, FoxPro or Access. The problems require a straightforward application of features like updating a master file with a transaction file, after setting a relationship between them. The problems ... More
Reference No: QM0238Pages: 4Published on: 9, August, 1996
Abstract: This case exercise enables an understanding of applying Queuing models in the context of Queues in a post office. The issues of universalization of country due to computerization, appropriate segmentation of client system to help demand analysis are also highlighted. ... More
Reference No: O&DS0001Pages: 8Published on: 3, August, 2023
Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More
Reference No: IS0138Pages: 16Published on: 6, February, 2019
Abstract: The Integrated Financial Management System (IFMS) of the Gujarat government was a complex system that spanned multiple departments and stakeholders. It had been operational since 2009. However, over time, the underlying technology had become obsolete and the government wanted to upgrade to IFMS Phase-II on a new platform and provide additional ... More
Reference No: QM0224Pages: 14Published on: 1, January, 1992
Abstract: This case describes how the fueling plan of buses can affect the fuel expenditure, since the prices of fuel differ in various locations. The objective of this case is to pick up fuel at the cheapest points, ensuring that there is enough fuel to travel from one fueling point to ... More
Reference No: CISG0087EXPages: 10Published on: 19, July, 2005
Abstract: This case is based on the experience of a small financial firm, Shiva Financial Services (SFS), involved in the collection of bills for a large cell phone operator. SFS uses electronic spreadsheets extensively in monitoring the collection process. The case illustrates the way SFS uses the spreadsheet software for data ... More
Reference No: PROD0254Pages: 19Published on: 24, April, 2003
Abstract: The items used by India Post can be classified into two broad categories: a) security items and b) non-security items. Security items are items that can be easily converted into cash, such as stamps, postal stationery, service stamps, Indian Postal Order, Kisan Vikas Patra and National Savings Certificates. The non-security ... More
Reference No: PROD0026(A)Pages: 10Published on: 1, January, 1967
Abstract: The case describes the application of PERT and CPM techniques to the project construction operations of a fertilizer plant in India. It indicates all the necessary steps, which must be taken before starting with the introduction of PERT, and how PERT helps in spotlighting troubles earlier. The student is expected ... More
Reference No: P&IR0209Pages: 3Published on: 1, June, 2011
Abstract: Shweta, Head, India Operations of FV IT Labs, was facing a decision dilemma. While she was aware of irrational behaviour on part of the founder and CEO of the company at times, there seemed to be nothing she could do about it. From trivial matters like bill payments to approval ... More
