Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: P&IR0211Pages: 22Published on: 25, June, 2013
Abstract: Based in Kerala, Popular Vehicles and Services Ltd. (PVSL) is a leading automobile dealer of Maruti Suzuki India Ltd (MSIL). PVSL is categorized as a Platinum Plus dealer by MSIL, an honour reserved for top performing dealers. The company’s innovative business practices and Human Resource Management approach have enabled ... More
Reference No: MAR0285(A)Pages: 3Published on: 1, January, 1964
Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More
Reference No: CMA0685Pages: 10Published on: 1, January, 1989
Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More
Reference No: CMA0548Pages: 12Published on: 1, January, 1981
Abstract: Helps in understanding the gains of vertical integration in a commodity system, and the long-term gains of processing versus short-term gains of marketing the commodity in original form. ... More
Reference No: CMHS0048Pages: 6Published on: 4, October, 2024
Abstract: The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub. ... More
Reference No: MAR0059Pages: 15Published on: 1, January, 1967
Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the company owned retail shop network for distributing its textile products. ... More
Reference No: BP0019(C)Pages: 7Published on: 1, January, 1966
Abstract: The Tithwal Mills Management is again forced to reconsider its polices, in the light of new restrication on credit in post by Reserve Bank. This Restriction mainly influence the cotton cloth trade, but to some extent influences the mills purchasing and inventory polices. ... More
Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
Reference No: MAR0453TECPages: 12Published on: 30, March, 2015
Abstract: The note illustrates ‘how’ a message can be communicated to the target audience adopting various creative approaches: Comparative, Inoculative and Refutational. It demonstrates the emotional (humour, sex, lifestyle, fear and scarcity) and rational (feature and price) appeals used in communication to attract audience to the brand. It then describes and ... More
Reference No: CMA0555(D)Pages: 21Published on: 1, January, 1982
Abstract: Considers procurement, storage-transport, milling-storage and distribution in an integrated manner. The chairman is faced with the problem of deciding whether he should set up a modern storage and processing complex as against the existing disintegrated system. ... More
Reference No: CMA0792Pages: 7Published on: 1, January, 2000
Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More
Reference No: CMA0176(C)Pages: 2Published on: 1, January, 1984
Abstract: The federation had undertaken a most ambitious programme to distribute a fixed quality of rice at a fixed price to all rice consumers. The case discusses the management information system necessary to make the proposed programme a success. ... More
Reference No: MAR0387Pages: 21Published on: 20, August, 2007
Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More
Reference No: MAR0098Pages: 18Published on: 1, January, 1972
Abstract: HPL was contemplating the introduction of an over-th e- counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More
