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Search results for 'brand management cas'

Related Searches: brand management case, brand management case study, Brand management case Sh, Brand management case She, Brand management case Shema

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  1. Bukhari Group of Companies

    Authors: Damle Shamkant; Roy, Debjit;

    Reference No: PROD0300 Pages: 33 Published on: 28, March, 2014

    Abstract: Quality management among multiple business units of a large organization is often difficult if each unit is run independently in terms on their quality standards. In this case, participants will discuss how Bukhari Group of Companies should establish a common brand image through standardized quality. Participants should also understand that ... More

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  2. Supply Chain Management at Titan Industries Limited

    Authors: Raghuram, G;

    Reference No: PROD0285 Pages: 28 Published on: 21, December, 2004

    Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More

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  3. Manforce: Being the man or losing force?

    Authors: Roy, Subhadip; Matta, Nikita; ;

    Reference No: MAR0561 Pages: 10 Published on: 28, July, 2026

    Abstract: The present case is centred around the brand, Manforce, owned by Mankind Pharma, a leading pharmaceutical company in India. Launched in 2007, it soon gained significant market share in the mass market segment and became one of the leading brands by 2020. By 2024, the company was facing the problem of choosing the ... More

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  4. Prega News: Delivery Challenges in the Pregnancy Ecosystem

    Authors: Roy, Subhadip; Singh, Jyoti;

    Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

    Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

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  5. Aava Natural Mineral Water (B)

    Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

    Reference No: MAR0470(B) Pages: 10 Published on: 31, March, 2015

    Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More

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  6. CURRYiT: Searching for the Right Recipe for Success

    Authors: Roy, Subhadip; Dandge, Priyanka;

    Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

    Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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  7. Texica Limited (B): Human Resource Management Committee

    Authors: Maheshwari, Sunil Kumar; Ray, Prantika;

    Reference No: HRM0239(B) Pages: 7 Published on: 13, December, 2017

    Abstract: The chairman of Texica Limited has a discussion with the CEO, CFO and the COO of the company about the suggestion of an HRMC (Human Resource Management Committee) for the various HR related activities in the organization. As the first meeting unfolds, there is an intense discussion among the various ... More

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  8. Amar Chitra Katha: Striving for Immortality?

    Authors: Roy, Subhadip; Matta, Nikita;

    Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

    Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

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  9. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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