Reference No: MAR0466Pages: 10Published on: 23, September, 2015
Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More
Reference No: MAR0450Pages: 12Published on: 11, March, 2015
Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More
Reference No: BP0323(A)Pages: 27Published on: 19, August, 2008
Abstract: Wilh Wilhelmsen ASA of Norway was a traditional ship owning company that had diversified into the ?Maritime Services' sector. In addition to cargo transportation, its two main ?service' business areas were Ship Management (Barber International) and Port Agency (Barwil), established in 1975. Both companies had become big brand names in their ... More
Reference No: MAR0380Pages: 34Published on: 26, June, 2006
Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More
Reference No: MAR0470(B)Pages: 10Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More
Reference No: MAR0555Pages: 12Published on: 26, February, 2025
Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More
Reference No: MAR0523 Pages: 11Published on: 16, June, 2021
Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More
