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Authors: Sahay, Arvind;

Reference No: MAR0434 Pages: 29 Published on: 18, June, 2014

Abstract: Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer ( ... More

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Authors: Barua, Samir K; Balasubramanian, N.;

Reference No: BP0388 Pages: 12 Published on: 29, March, 2016

Abstract: The game of cricket that originated in Britain thrives on passion and following it generates in India and other South Asian countries. The BCCI (Board of Control for Cricket in India) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0013(A) Pages: 16 Published on: 15, June, 2016

Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More

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Authors: Prahalad, C K; Thomas, Philip S;

Reference No: BP0070 Pages: 23 Published on: 1, January, 1976

Abstract: Facilitates discussion of action potentials facing the general manager of a field unit of a public sector company. The manager is under pressure from headquarters to improve sales and capacity utilization appreciably in view of a marked drop in the offtake of the State Nutritional Programme. The management systems available ... More

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Authors: Sahay, Arvind; Tiwari, Tara; Kamboj, Raj; Palle, Venkata; Sharma, Sharad;

Reference No: MAR0511 Pages: 21 Published on: 31, January, 2020

Abstract: Lupin, an India-based pharma firm, started its Novel Drug Discovery and Development (NDDD) division in 2010. In 2018, the division licensed MALT1 inhibitors to AbbVie, an MNC Pharma firm for a down payment of USD 30 million, to be followed by progressive payments of USD 947 million over 10 years. This was the first success ... More

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Authors: Srivastava, U K;

Reference No: CMA0453TEC Pages: 4 Published on: 25, November, 1977

Abstract: The note deals with the post-disbursement and follow up measures taken by term-lending institutions (IDBI, IFCI and ICICI) for achieving the objectives of the loan and also to ensure repayment. ... More

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Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

Reference No: OB0249(C) Pages: 3 Published on: 26, June, 2025

Abstract: Part C focuses on the tension between the heads of legal and marketing departments over a proposed innovation. Thus, this part dives deep into cross-functional disagreements. The head of legal believed that the new idea raised compliance issues, while the head of marketing felt that the innovation could provide much-needed ... More

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Authors: Ramani, K V; Rao, Nagesh; Ravi, Livingstone;

Reference No: CMHS0020(A) Pages: 12 Published on: 11, July, 2012

Abstract: Dr. Alexander Thomas, CEO, Bangalore Baptist Hospital invited one of the case writers to his hospital to develop a case study. " By God's grace our hospital has grown from an 80 bed secondary care centre to a multi super specialty hospital over the years. We have been awarded the "Excellence in ... More

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Authors: Sheth, N R; Dixit, L M;

Reference No: P&IR0038(A) Pages: 6 Published on: 1, January, 1972

Abstract: Describes in a historical perspective the background of the management and employees, and gives an account of the industrial relations machinery existing in the organization before the management formally launched the personnel function. This case acts as background material for the subsequent cases. In itself, it lends itself to a ... More

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Authors: Koshy, Abraham;

Reference No: MAR0379 Pages: 24 Published on: 24, April, 2006

Abstract: Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle "Scorpio" in August 2002. In the year 2003, Scorpio was rated as the most successful new brand launch in the country. Several initiatives were ... More

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Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

Reference No: F&A0481(B) Pages: 10 Published on: 17, July, 2008

Abstract: Air Deccan concluded its Initial Public Offering (IPO) in May 2006, which did not receive a strong positive investor response. The company had reported a loss in the previous year. It further suffered a financial crunch due to continuous hike in fuel prices and addition of new aircrafts. To partly counter ... More

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Authors: Kaul, Subhashini; Mehta, Nirmesh;

Reference No: MAR0408TEC Pages: 6 Published on: 7, May, 2009

Abstract: This Note details the scope and domain of ‘Experiential Marketing’ (EM) by clarifying why and how EM is a strategic orientation that a firm chooses to adopt or discard. It explains how and why this orientation cannot be adopted in parts and executed in bits. Next, this Note identifies and ... More

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Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

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