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  1. Chemical Products Limited (B) - Research Design

    Authors: Jain, Abhinandan K;

    Reference No: MAR0421(B) Pages: 6 Published on: 8, June, 2011

    Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More

  2. Dr. Lal PathLabs: Sustaining Growth in a Changing Diagnostics Landscape

    Authors: Jain, Tarun; Manchanda, Om; Sam, Shreya;

    Reference No: ECO0372 Pages: 22 Published on: 21, April, 2026

    Abstract: Dr Lal PathLabs (DLPL) became one of India’s largest diagnostic service providers, building scale through a hub-and-spoke model, a broad franchise network and sustained investments in quality, automation and professional management. Over time, it evolved from a family-led laboratory into a publicly listed company with strong financial performance and ... More

  3. Pandya Farm: Hybrid Maize Seed Production Programme **

    Authors: Desai, D K;

    Reference No: CMA0042 Pages: 20 Published on: 1, January, 1965

    Abstract: The owner of Pandya Farms was wondering whether he should expand the production of hybrid maize seed in view of the state government entering the business. He was also worried by the attitude of the political workers regarding the pricing of hybrid maize seed as they did not differentiate in ... More

  4. Sandwichworkz - The Fusion Street Café

    Authors: Roy, Debjit; Raut, Mukund; Agrawal, Sanchit; Agrawal, Shubham;

    Reference No: PROD0316 Pages: 10 Published on: 8, January, 2018

    Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More

  5. Elasticities of Demand for Food in India

    Authors: Dholakia, Ravindra H;

    Reference No: ECO0361 Pages: 3 Published on: 26, December, 2016

    Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More

  6. WanderingJane: Empowering Solo Women Travellers

    Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Mall, Sunita ;

    Reference No: STR0486 Pages: 16 Published on: 19, May, 2025

    Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More

  7. Chandrabala Modi Academy, Ankleshwar (B)

    Authors: Dixit, M R; Sharma, Rajeev;

    Reference No: RJMC0002(B) Pages: 14 Published on: 24, April, 2006

    Abstract: The case is about Chandrabala Modi Academy, a CBSE affiliated school established in 1992 with the support of an individual group in the Western part of India. In the last ten years, the children of the school have performed well in the board examinations. The school has emphasized the ?social dimension ... More

  8. Theka Coffee: Cold Brew Getting Hotter?

    Authors: Dayal, Smita; Nerlekar, Varsha; Roy, Subhadip;

    Reference No: MAR0545 Pages: 14 Published on: 4, July, 2024

    Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More

  9. PERT and CPM: An Introduction

    Authors: Malya, M Meenakshi;

    Reference No: QM0125TEC Pages: 7 Published on: 1, January, 1977

    Abstract: This is a short note written in simple, easy-to-understand language. It is intended mainly for use in programmes for participants from the government. ... More

  10. Chandrabala Modi Academy, Ankleshwar (A)

    Authors: Dixit, M R; Sharma, Rajeev;

    Reference No: RJMC0002(A) Pages: 4 Published on: 24, April, 2006

    Abstract: The case presents the dilemma of Mr. Bhattacharya, the principal of Chandrabala Modi Academy, a three-year-old co-educational school, having classes up to grade VIII, located in the city of Ankleshwar in the industrial belt of Western India, in responding to a request made by a senior official of the Police ... More

  11. Prega News: Delivery Challenges in the Pregnancy Ecosystem

    Authors: Roy, Subhadip; Singh, Jyoti;

    Reference No: MAR0553 Pages: 16 Published on: 5, June, 2025

    Abstract: This case is centred on Prega News, a brand owned by Mankind Pharma in India. Prega News began as a pregnancy testing kit but later diversified into a wide range of products catering to every stage of a woman’s pregnancy journey. By 2024, the brand offered a portfolio of products ... More

  12. Zomaland by Zomato: Delivering the Experience Punch

    Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

    Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

    Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

  13. Broadband in the Backwaters: Ortel Communications Limited

    Authors: Jain, Rekha;

    Reference No: PSG0101 Pages: 26 Published on: 23, February, 2007

    Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More

  14. Criminal Negligence and Director's Liability Under Indian Penal Code: The case of Bhopal Gas Tragedy

    Authors: Ram Mohan, M P;

    Reference No: BP0437 Pages: 10 Published on: 2, December, 2019

    Abstract: The 1984 Bhopal gas leak tragedy remains unprecedented in any corporate history. The judgement in State of Madhya Pradesh v. Warren Anderson & Ors. rendered in 2010 laid down standards which remain relevant even today for determining the liability of directors arising out of criminal negligence in cases of accidents in hazardous industries. ... More

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