Search results for 'and'

Authors: Chandra, Pankaj; Rajasekera, Jay;

Reference No: PROD0287(A) Pages: 20 Published on: 4, July, 2006

Abstract: Hakkai Creates, a successful SME in Japan, is a producer of tiny precision plastic parts as well as molds used for making these miniature parts. It is a supplier to some of the leading manufacturers of electronics and telecom products like Sony, National Panasonic, Casio, Sanyo etc. It has developed ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Sriram, M.S.; Sarin, Ankur;

Reference No: PSG0111 Pages: 21 Published on: 20, August, 2012

Abstract: The case explores the growth of Dastkar Andhra Marketing Association (DAMA) and its relationship with its sister organizations, as it works to articulate an alternate model of production, distribution and retailing. The case attempts to highlight issues around appropriate interventions in a traditional sector providing livelihood to millions, but confronting ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Kuchhal, S C;

Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Koshy, Abraham;

Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Pandey, I M;

Reference No: F&A0381 Pages: 22 Published on: 1, January, 1988

Abstract: The case evaluates the competitive strengths and weaknesses of the company using the financial analysis approach. It also highlights the strategies adopted by the company for increasing the shareholders' value. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Anand, R K; Jain, Abhinandan K;

Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Guha, Apratim;

Reference No: QM0262TEC Pages: 17 Published on: 20, December, 2013

Abstract: This note contains material to be used to teach the basic concepts of point and interval estimation. Topics covered include the basic ideas of point estimation, unbiasedness and consistency. Also discussed are the method of moment estimators, ideas regarding standard error estimation and computation of confidence intervals. Methods to determine ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Pandey, I M; Bhat, Ramesh;

Reference No: F&A0397 Pages: 7 Published on: 1, January, 1988

Abstract: The objective of this case is to estimate the appropriate discount rate which would serve as a cut-off rate in evaluating and accepting capital expenditure projects. The calculation of cost of equity, cost of debt, and weighted average cost of capital concepts are highlighted. In making calculations the case also ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K; Saha, Jahar;

Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Jain, Abhinandan K; Vyas, Preeta H;

Reference No: MAR0276(A) Pages: 17 Published on: 1, January, 1981

Abstract: The case describes broad decision problems, research objectives, a two phase research plan, and details of each phase of research about a stores item (V belts) used by industrial units. The sampling plan and data collection approach/instrument used in each phase of the study are also described. A preliminary ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+