Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

Authors: Abhishek;

Reference No: MAR0449TEC Pages: 7 Published on: 14, July, 2014

Abstract: With customers embracing a mobile lifestyle, mobile devices have increased the customer touch points available to marketers. This has led to development of field of mobile marketing wherein companies reach customers through different formats. Quick Response (QR) code is one of the most widely used option available to mobile marketers. ... More

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Authors: Agarwalla, Sobhesh Kumar;

Reference No: F&A0517 Pages: 4 Published on: 7, August, 2014

Abstract: A tried and tested case that is used to explain the mechanics of accounting to learners in a very lucid manner. It can be adopted in the MBA module for understanding accounting principles. Apart from indulging into the accounting doctrines it helps in the preparation of the three basic financial ... More

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Authors: Agarwal, Anurag K;

Reference No: CMHS0026TEC Pages: 13 Published on: 4, April, 2014

Abstract: This note is an attempt to provide brief introduction to a number of medico-legal issues in the healthcare management in India, which have, of late, increased due to better awareness. Legal rights are now being taken seriously by a section of population in the country. At times, it has been ... More

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Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

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Authors: Sharma, Sunil; Srinivasa, Addepalli;

Reference No: BP0376 Pages: 14 Published on: 8, April, 2014

Abstract: The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided ... More

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Authors: Sahay, Arvind; Mathen, Nidhi;

Reference No: MAR0448 Pages: 33 Published on: 5, June, 2014

Abstract: In 2010, Hero Honda (HH), the largest global two-wheeler manufacturing company (based on unit sales), terminated its 26 year old JV with Honda, effective 2014. In August 2011, HH, rebranded itself as “Hero”, with a nationwide campaign across media; over three months, the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, ... More

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Authors: Bhadra, Dhiman;

Reference No: QM0274TEC Pages: 3 Published on: 10, April, 2014

Abstract: In this module, we will discuss hypotheses testing and confidence interval procedures for dependent samples i.e samples which are obtained from the same subjects or related individuals (couples, twins etc.). Often, the purpose of doing so is to compare a characteristic (of the subjects) across two (or more) situations. ... More

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Authors: Chandrasekaran, K; Bhardwaj, Sachin; Jain, Shipra; Sahani, Rohit Singh; Baliga, Akansha; Sarkar, Prashant; Raghuram G.;

Reference No: CIPR0016 Pages: 38 Published on: 10, July, 2014

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Authors: Dave, Shruti;

Reference No: F&A0516 Pages: 4 Published on: 24, April, 2014

Abstract: Spark Publishing and Printing House is a comprehensive case on relevant costs analysis for short run alternative choice decisions. It stresses the importance of future differential cash flow analysis and highlights the irrelevance of past and non differential costs for managerial decisions. SPPH is a reputed publishing and printing house. ... More

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Authors: Bhadra, Dhiman;

Reference No: QM0271TEC Pages: 7 Published on: 28, February, 2014

Abstract: In this module, we will discuss one of the most important techniques of statistical inference, that is, the process of constructing an interval that is believed to contain the true parameter value with a certain degree of confidence. These kind of intervals are ubiquitous in the statistical literature and forms ... More

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