Search results for 'marketing cases'

Authors: Desai, D K;

Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965

Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More

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Authors: Mehta, S C; Parasuram, A;

Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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Authors: Abhishek;

Reference No: MAR0473EX Pages: 4 Published on: 3, November, 2015

Abstract: This exercise has been prepared to help the instructor in explaining the meaning of customer value. Understanding customer value is the foundation for planning marketing activities and a clarity regarding the same should be present for good marketing to happen. This exercise will help the participants to identify the aspects ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: MAR0352(B) Pages: 18 Published on: 1, January, 2003

Abstract: The case describes the market research carried out by TI Cycles for assessing the opportunity available for geared bicycles in India. It presents the background of the company, its marketing function, the new product development process, and the performance till 1996-97. The case provides a detailed plan for market research ... More

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Authors: Sinha, Piyush Kumar;

Reference No: MAR0348 Pages: 49 Published on: 12, February, 2002

Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More

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Authors: Gupta, V K;

Reference No: CMA0145 Pages: 5 Published on: 4, March, 1968

Abstract: This case deals with localization of functional leadership. It tells about different types of leaders in a given situation and shows how each of them is functional in only specific areas and disfunctional in others. It further suggests that in Indian village communities obvious advantages of the use of fertilizers ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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Authors: Vora, M N;

Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

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Authors: Gupta, V K; Gopalaswamy, T P;

Reference No: CMA0201TEC Pages: 38 Published on: 18, November, 1970

Abstract: Describes the conditions under which agriculture is carried out in India, the manner in which people earn their livelihood, the components of their expenditure and savings and capital formation. It also deals with the relative position of various districts in selected states in terms of generating income their potentialities for ... More

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Authors: Gupta, V K; Bhatnagar, G S;

Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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Authors: Barua, Samir K;

Reference No: BP0353 Pages: 6 Published on: 25, January, 2013

Abstract: The case is based on an organization that is guided by the mission to help an under-privileged community. The strategy of the organization therefore is coloured by absence of concern for financial viablity. After becoming aware of the need to enhance operational efficiency, the CEO realizes that a re-engineering of ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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