Register / Login
All
  1. Home
  2. Search results for: 'Marketing'

Filter By

Currently Shopping by:

  1. Remove This Item Sector: Public Sector
Clear All
Discipline
  1. Accounting (1)
  2. Economics (5)
  3. Finance (3)
  4. IT and Systems (1)
  5. Innovation and Entrepreneurship (2)
  6. Management Education (1)
  7. Marketing (14)
  8. Operations Management (9)
  9. Organizational Behaviour (6)
  10. Public Policy and Law (3)
  11. Quantitative Methods (4)
  12. Strategic Management (12)
Language
  1. English (18)
State
  1. Gujarat (1)
Product Type
  1. Case (23)
  3. Technical Note (4)

Search results for 'Marketing'

Related Searches: marketing cases, marketing cases 2, marketing strategy, marketing management, marketing strategy a

per page

  1. Marketing Orientation and Corporate Policy in the Public Sector**

    Authors: Kulkarni, G R;

    Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

    Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

    Buy Case

  2. Tega Industries (C1)

    Authors: Mohanka, Madan; Jain, Abhinandan K;

    Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

    Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

    Buy Case

  3. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

    Buy Case

  4. Integration of the Paddy-Rice System: Sri Lanka Paddy Marketing Board (B) **

    Authors: George, P S;

    Reference No: CMA0335(B) Pages: 10 Published on: 8, August, 1975

    Abstract: This is in continuation of "Ïntegration of Paddy-Rice System - Srilanka Paddy Marketing Board (A)". After analysing the procurement, paddy milling and rice distribution, the Chairman of the Paddy Marketing Board comes out with certain assumptions and proposes a new system to coordinate the task. The details of the proposed ... More

    Buy Case

  5. Laxmi Engineering Company Limited

    Authors: Patel, S M;

    Reference No: CMA0166 Pages: 12 Published on: 19, April, 1969

    Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More

    Buy Case

  6. Marketing of Edible Oils: Internal Reporting

    Authors: Singh, Gurdev;

    Reference No: CMA0792 Pages: 7 Published on: 1, January, 2000

    Abstract: The case presents a situation where general manager of a trading firm feels the inadequacy of information generated through internal reporting. He urges to change the system such that relevant information for planning and implementation for making decision on inventory management, sales, and recovery would also be important. The case ... More

    Buy Case

  7. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

    Buy Case

  8. The Bakamuna Rice Mill

    Authors: George, P S;

    Reference No: CMA0332 Pages: 2 Published on: 8, August, 1975

    Abstract: The paddy marketing board had taken over the operations of a sick rice mill. The board had the option of getting paddy milled through custom hiring basis or through running the mill. Relevant costs on these two alternatives are provided. ... More

    Buy Case

  9. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

    Buy Case

  10. Setting up of Procurement Targets (B) **

    Authors: George, P S;

    Reference No: CMA0329(B) Pages: 4 Published on: 8, August, 1975

    Abstract: After identifying the variables influencing the marketing surplus, an attempt is made to quantify the marketable surplus available in a given region. The case provides the data needed for such an analysis. ... More

    Buy Case

  11. Foodgrain Procurement (A) **

    Authors: Gupta, V K;

    Reference No: CMA0308(A) Pages: 10 Published on: 21, January, 1974

    Abstract: The case focuses on the problems the Paddy Marketing Board of Sri Lanka faces in the procurement of rice paddy, maintenance of quality control measures and high cost of procurement. A suitable organizational strategy has to be evolved under the existing system in order to achieve maximum efficiency. ... More

    Buy Case

  12. Anuradhapura Rice Mill

    Authors: George, P S;

    Reference No: CMA0330 Pages: 4 Published on: 8, August, 1975

    Abstract: A private rice mill in Sri Lanka is operating on the custom milling basis for the Sri Lanka Paddy Marketing Board. The cost and revenue of the mill are mentioned. The case can be used to 1) determine the breakeven volume that the mill should be hling; 2) the minimum charge the ... More

    Buy Case

  13. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

    Buy Case

Items 1 to 15 of 28

per page

My Cart

You have no items
in your shopping cart.

video title

video content