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Authors: Banerjee, Arindam;
Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008
Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More
Authors: Sapru, Aakash; Gondi, Anusha Reddy; Gupta, Manish; Kondaparthi, Prem Kumar;
Reference No: CIIE0040 Pages: 7 Published on: 18, June, 2026
Abstract: Dr. Surender Rao, Managing Director of Yashoda Hospitals, must decide whether to invest in India’s first MR-Linac (an MRI-guided linear accelerator), a technology that combines real-time magnetic-resonance imaging with radiation delivery to support highly precise, adaptive cancer radiotherapy. There is no domestic precedent for the technology, and the lack ... More
Authors: Mathur, Ajeet;
Reference No: BP0446 Pages: 11 Published on: 14, December, 2020
Abstract: This case introduces the genre of “wicked problems” in strategy. InspirOn Engineering is a third-generation textile machinery family business. The patriarch, in his 72nd year, has announced his retirement without a succession plan. Chinese acquisitions in Germany have transformed the competitive landscape into two business divisions. The leadership has to ... More
Authors: Wadhva, C D;
Reference No: ECO0242TEC Pages: 3 Published on: 1, January, 1977
Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More
Authors: Tripathi, Sanjeev; Bhasker, Shashank;
Reference No: MAR0467 Pages: 15 Published on: 12, June, 2015
Abstract: GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government ... More
Authors: Mendonca, Valerie; Vemireddy, Vidya;
Reference No: CIIE0034 Pages: 20 Published on: 29, August, 2025
Abstract: Science for Society (S4S) Technologies was started by Vaibhav Tidke in 2010 as an idea to take the latest dehydration technology to India’s rural regions to save farm waste through a unique product—a solar-powered dehydrator to dry and preserve farm produce. The startup enabled rural women as micro-entrepreneurs ... More
Authors: Desai, D K;
Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965
Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More
Authors: Jaiswal, Anand Kumar;
Reference No: MAR0385(A) Pages: 22 Published on: 17, August, 2007
Abstract: CavinKare Private Limited has emerged as an important player in the Indian fast moving consumer goods market. It has not only survived cut-throat competition from formidable multinational companies, but also has recorded sustained high growth over the years. Its business model has included converting important consumer insights into superior products, ... More
Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;
Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026
Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More
Authors: Varkkey, Biju; Koshy, Abraham; Oburai, Prathap; Joy, Roshni;
Reference No: P&IR0206 Pages: 41 Published on: 10, September, 2008
Abstract: Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced radical changes in 1980s to the company around. By 2006, Apollo Tyres had transformed into ... More
Authors: Bagchi, Samrat; Sharma, Kamal; Agarwal, Promila ;
Reference No: STR0474 Pages: 19 Published on: 13, June, 2023
Abstract: This case explores the transition of 3i Infotech Limited becoming a digital ecosystem orchestrator in the international market from a software services provider based out of India. As a new CEO took over the company in 2021, the company has been forced to offload its products division while the services/ transactions ... More
Authors: Jena, Sanjay Kumar; Laha, Arnab Kumar; Ghura, Amarpreet K. Singh; ;
Reference No: CMHS0041 Pages: 17 Published on: 8, January, 2018
Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More
Authors: Roy, Debjit; Shukla, Abhishek;
Reference No: PROD0330 Pages: 19 Published on: 5, January, 2022
Abstract: The case tracks Dineout’s evolution into a full-scale tech solution provider for restaurants. In 2020, the COVID-19 pandemic struck the world. Several countries, including India, implemented complete lockdowns to control the spread of the virus. Stringent measures to ensure social distancing, night curfews and restrictions on social gatherings continued, which ... More
Authors: Varkkey, Biju; Mohan, Devi;
Reference No: P&IR0205 Pages: 4 Published on: 28, March, 2008
Abstract: The movie Harikrishanan, starring two leading actors was a commercial success but raise issues related to art, business and responsibity. ... More
Authors: Dayal, Smita; Nerlekar, Varsha; Roy, Subhadip;
Reference No: MAR0545 Pages: 14 Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
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