Search results for 'Marketing'

Authors: Mehta, S C;

Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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Authors: Mohan, Manendra;

Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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Authors: Patel, S M;

Reference No: CMA0072(B) Pages: 17 Published on: 25, October, 1966

Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More

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Authors: Shah, B G;

Reference No: F&A0106 Pages: 21 Published on: 1, January, 1969

Abstract: Deals with the problems of a small manufacturer of engineering equipment. He needs more funds to carry through an expansion programme, essential for improving the profitability. The case also provides an opportunity for indicating the interrelationship of marketing and production functions, with financial policies. ... More

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Authors: Gupta, Arvind; Vora, M N;

Reference No: MAR0141 Pages: 21 Published on: 1, January, 1975

Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More

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Authors: Singh, Amarjeet; Gupta, V K;

Reference No: CMA0481 Pages: 15 Published on: 1, January, 1979

Abstract: Provides an overview of marine fisheries in India. Detailed analysis of inter-state disparity, efficiency of catch infrastructure and utilization of marine fish resources has been made. A general picture of export product-mix changes have been given. It also depicts the present marketing of marine fisheries at the primary level. ... More

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Authors: Mathur, Ajeet;

Reference No: BP0408(A) Pages: 8 Published on: 20, December, 2017

Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More

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Authors: Desai, D K;

Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

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Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0031(A) Pages: 21 Published on: 1, January, 1966

Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More

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Authors: Shinde, Shubham A; Parameshwari, Yoga M; Narayanaswami, Sundaravalli ;

Reference No: O&DS0007(A)EX Pages: 3 Published on: 6, January, 2025

Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0169 Pages: 23 Published on: 1, January, 1976

Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More

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Authors: Sharma, Dheeraj;

Reference No: MAR0427 Pages: 18 Published on: 1, January, 2012

Abstract: Tihar Jail (TJ), one of the largest prisons in the world. However, TJ functions as a reformation and rehabilitation centre which aims at transforming the convicts into better human beings and employable citizens. As a part of this effort, it operates a factory and a baking school in its premises. ... More

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Authors: Jain, Abhinandan K; Chhokar, Jagdeep S; Vyas, Preeta H;

Reference No: MAR0341(B) Pages: 2 Published on: 14, December, 2000

Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More

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Authors: Dholakia, Nikhilesh; Roy Dholakia, Ruby; Bothra, K C;

Reference No: MAR0194 Pages: 8 Published on: 1, January, 1978

Abstract: The market position of a large and regionally dominant matches manufacturer has eroded over the years. A market research study reveals interesting facts about the preferences, attitudes and behavior of consumers and retailers. A creative marketing strategy is required to stay on top of a price conscious market. ... More

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