Search results for 'Marketing'

Authors: Raghuram, G; Banerjee, Bibek;

Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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Authors: Moses, Aditya Christopher; Shukla, Rahul Kumar ;

Reference No: CMHS0048 Pages: 6 Published on: 4, October, 2024

Abstract: The case explores the transformation of Dubai’s medical industry from being a net exporter to an importer. The public health policy changes have led to this transformation and now the focus is slowly shifting towards what marketing initiatives can be taken to make Dubai a medical tourism hub. ... More

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Authors: Wadhva, C D;

Reference No: ECO0243 Pages: 8 Published on: 1, January, 1977

Abstract: This case presents the problems in business policy of a smallscale manufacturer of the hubs for bicycles. The problems faced in export marketing by this unit are treated in the framework of the total market for the product. Special focus is put on the linkages between allocating the output ... More

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Authors: Prasad, Keshav;

Reference No: MAR0093 Pages: 16 Published on: 1, January, 1977

Abstract: This case describes the situation where the company is concerned about a specific definition of marketing problems relating to both opportunities and threats. The discussion will lead to specification of information needs and an approach to solve sample design problems. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0228TEC Pages: 10 Published on: 1, January, 1979

Abstract: Advertising copy has a very important role to play in conveying to the consumer what the advertiser wants to convey in an effective manner. To do this, the copywriter has to obtain information about the product, the marketing objectives of the firm, competition and other conditions existing in the market, ... More

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Authors: Desai, D K;

Reference No: CMA0239 Pages: 6 Published on: 19, October, 1972

Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More

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Authors: Vora, M N;

Reference No: MAR0285(A) Pages: 3 Published on: 1, January, 1964

Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More

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Authors: Namboodiri, N V; Desai, Bhupat M;

Reference No: CMA0638 Pages: 6 Published on: 1, January, 1987

Abstract: Since the supply of groundnut could not keep pace with the rising demand, it received considerable attention in the credit control operations of RBI. Both groundnut and groundnut oil have been under the provisions of Selective Credit Control and the lending norms were either tightened or relaxed depending upon the ... More

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Authors: Mohan, Manendra;

Reference No: MAR0239 Pages: 7 Published on: 1, January, 1978

Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More

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Authors: Abhishek;

Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

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Authors: Ravichandran, N;

Reference No: BP0272 Pages: 20 Published on: 19, July, 2002

Abstract: The case presents the operational details regarding a blood bank in Ahmedabad. The issues related to marketing for mobile blood donation and component usage is the focus. The case focuses on issues related to marketing a new concept, financial viability of a venture, expansion options of a not for profit ... More

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Authors: Abhishek; Hemchand, Shravan K;

Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

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Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

Reference No: CMA0762 Pages: 7 Published on: 1, January, 1997

Abstract: This is a case of successful innovation in which the needs of several parties (farmers, cold storage owners, and bank) are addressed. Development of this innovation was aided by changes in the decision making process, autonomy, etc. The importance of small changes in the product is the focal point in ... More

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