Search results for 'Marketing'

Authors: Jain, Abhinandan K;

Reference No: MAR0268(A) Pages: 7 Published on: 1, January, 1982

Abstract: The case describes the marketing situation of a division (die casting machines division) of a multi plant, multi division company. Data include company sales, industry sales, and sales and product lines of competitors. The process of decisionmaking (with regard to pricing) of the company, bases of competition used by ... More

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Authors: Banerjee, Bibek; Raghuram, G;

Reference No: MAR0319(A) Pages: 28 Published on: 30, October, 1998

Abstract: The case presents a review of the marketing strategy by its Ahmedabad based Ashima Attires (AA) for recently launched ready to stitch (RTS) shirting and trouser fabric brand called Icon. The focus is on the product offer, promotion, pricing, distribution, retailing, and logistics for the success of Icon. The company ... More

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Authors: Sahoo, Debajani; Vyas, Preeta H;

Reference No: MAR0386 Pages: 15 Published on: 20, August, 2007

Abstract: This case describes various marketing activities undertaken by Emami and gives an overview of fairness cream industry, competitors and their strategies to gain a share in the new growing segment. The brand manager wonders whether the new brand will add some value to the corporate brand Emami, whether positioning aimed ... More

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Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0200 Pages: 11 Published on: 12, December, 1970

Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More

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Authors: Barua, Samir K;

Reference No: BP0353 Pages: 6 Published on: 25, January, 2013

Abstract: The case is based on an organization that is guided by the mission to help an under-privileged community. The strategy of the organization therefore is coloured by absence of concern for financial viablity. After becoming aware of the need to enhance operational efficiency, the CEO realizes that a re-engineering of ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0451 Pages: 21 Published on: 15, February, 2015

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Authors: Patel, S M;

Reference No: CMA0149(A) Pages: 18 Published on: 6, November, 1968

Abstract: The promoters of a rural electric cooperative, to be established for retailing only electricity, are advised to take up all allied services also. But they have different views on the aims objectives of the rural electric cooperative hence they view the advice from differing angles. ... More

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Authors: Desai, D K; Narayanan, A V S;

Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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Authors: Sharan, Girja; Mathur, D P;

Reference No: CMA0228 Pages: 7 Published on: 14, August, 1972

Abstract: The case deals with the cost structure of Modern Rice Mill Plant. ... More

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Authors: Tiwari, Tara; Sahay, Arvind;

Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

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Authors: Khurana, Rakesh; Parekh, Jayshree;

Reference No: MAR0206TEC Pages: 20 Published on: 1, January, 1978

Abstract: Gives a set of tables that will be useful in analyzing the industrial vis-a-vis the consumer industry. It briefly explains the tables, and the exercises that can be worked out. ... More

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Authors: Tripathy, Arabinda; Seshadri, D V R;

Reference No: PROD0279 Pages: 10 Published on: 16, July, 2004

Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in Tata Steel becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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