Reference No: CMHS0041Pages: 17Published on: 8, January, 2018
Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More
Reference No: BP0186TECPages: 6Published on: 1, January, 1984
Abstract: In using the problem-solving and situational approach, the manager has to ask himself: (1) Whether he has understood the situation by rigorously and repeatedly asking the following questions: What? When? How? Why? Who(m)? Where? How much (many)? and (2) Whether he has brought all his creative, logical, and critical thought processes ... More
Reference No: CMA0262Pages: 12Published on: 17, August, 1974
Abstract: An agro-chemicals firm is considering expanding the production of two of its major pesticides in powder form. It feels that the markets are located in the north west south-east parts of the country. The bulk of the products consists of filler material, which has to be transported for over 700 km. ... More
Reference No: CMA0236Pages: 16Published on: 19, October, 1972
Abstract: The case focuses on the problems of investment for irrigation facilities on the farm. The idea is to use a budgeting technique to evolve the investment proposal and then appraise whether the proposal is a bankable proposal. ... More
Reference No: P&IR0206Pages: 41Published on: 10, September, 2008
Abstract: Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced radical changes in 1980s to the company around. By 2006, Apollo Tyres had transformed into ... More
Reference No: IMG0006Pages: 13Published on: 25, February, 1994
Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More
Reference No: CISG0052Pages: 18Published on: 6, April, 1999
Abstract: This case describes the evolution of information system in a medium scale engineering company. This poses the problem of should the company decide to go in for an ERP solution or not. The case describes the setting that may lead to formulation of an IT strategy, the gaps in the ... More
Reference No: BP0337(C)Pages: 41Published on: 31, March, 2011
Abstract: This is the third case from a three cases series. 2004 onwards, Eureka Forbes Ltd. (EFL) took unique initiatives to collect knowledge of its sales people. Various contests were devised and the learning was ploughed back into the organization. It also helped the organization to face various challenges. The challenge now ... More
Reference No: CMHS0007Pages: 6Published on: 10, May, 2010
Abstract: Immunization is one of the cost effective interventions to prevent a series of major illnesses particularly in environments where children are undernourished and may die from preventable diseases. The status of child immunization is a good indicator of equity, accessibility and outreach of healthcare services. In India, the Universal Immunization ... More
Reference No: MAR0347Pages: 19Published on: 24, October, 2002
Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More
Reference No: MAR0354TECPages: 19Published on: 6, October, 2004
Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More
Reference No: CMA0555(C)Pages: 9Published on: 1, January, 1982
Abstract: This case deals with the storage operation of milled rice in the monopsony procurement, processing, and distribution situation of the Paddy Marketing Board in Sri Lanka. The chairman has to decide whether he should go in for modern storage systems of silos or make do with the existing storage with ... More
Reference No: CIIE0024Pages: 16Published on: 11, May, 2022
Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More
Reference No: HRM0247Pages: 19Published on: 8, June, 2022
Abstract: The Tanda unit of UPSEB was a distressed asset—dues to the power generator supplying UP— NTPC— were mounting. Finally, a resolution of debt was negotiated with the unit to be handed over to NTPC in place of debt. The challenge for NTPC was to turn the plant around from ... More
Reference No: F&A0472Pages: 14Published on: 1, December, 2005
Abstract: The case is about evaluating strategic planning and identifying key result areas and appropriate performance measures in a multi-divisional chemical company having multiple locations. After unsuccessful diversification efforts in the initial years, the company has focused on three strategic businesses, namely, zinc oxide, cobalt and specialty chemicals. All three businesses ... More
