Reference No: MAR0388Pages: 32Published on: 20, August, 2007
Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More
Reference No: CISG0117Pages: 33Published on: 14, November, 2011
Abstract: Take Solutions, Middle East and Africa (TSMEA) was a joint venture owned by the Aldamer family from Saudi Arabia, TSL from India and WJ Towell Group from Oman. TSMEA was a distributor, system integrator and after sales service provider to Intermec handheld computers in the Direct Store Delivery (DSD) segment ... More
Reference No: CMA0042Pages: 20Published on: 1, January, 1965
Abstract: The owner of Pandya Farms was wondering whether he should expand the production of hybrid maize seed in view of the state government entering the business. He was also worried by the attitude of the political workers regarding the pricing of hybrid maize seed as they did not differentiate in ... More
Reference No: PROD0316Pages: 10Published on: 8, January, 2018
Abstract: Takshshila, the owner of Sandwichworkz, a trendy restaurant in Ahmedabad, India, is worried about the diminishing profitability of her restaurant. Recent promotional offers have increased the footfall, but not profitability. To address this issue, she knew she had to optimize and redesign their menu. She also realizes that to properly ... More
Reference No: STR0486Pages: 16Published on: 19, May, 2025
Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More
Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: PSG0101Pages: 26Published on: 23, February, 2007
Abstract: Rapid technological changes and convergence of media had made "triple play" (i.e. voice, video, and internet) available on a single channel. In India, traditionally the cable TV network provided TV services and telecom network provided telecom/internet services. While some telecom companies had upgraded their networks to provide for ... More
Reference No: HRM0247Pages: 19Published on: 8, June, 2022
Abstract: The Tanda unit of UPSEB was a distressed asset—dues to the power generator supplying UP— NTPC— were mounting. Finally, a resolution of debt was negotiated with the unit to be handed over to NTPC in place of debt. The challenge for NTPC was to turn the plant around from ... More
Reference No: BP0154Pages: 6Published on: 1, January, 1979
Abstract: The company, sponsored jointly by the government and small scale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: BP0262Pages: 47Published on: 8, January, 2001
Abstract: The case describes the strategy formulation and implementation issues facing the top management of Torrent Pharmaceuticals Limited. In 1998, the company was among the top five pharmaceuticals companies in India. Significant domestic and international changes in the competitive, regulatory, and technological environment had threatened the sustenance of the performance of the ... More
Reference No: PSG0067Pages: 27Published on: 23, February, 1994
Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More
Reference No: MAR0147Pages: 6Published on: 1, January, 1970
Abstract: The brand share of the major product of the company is threatened as a result of heavy incentives offered to consumers by the competitors. The situation requires an immediate decision on the strategy the company should follow to protect its market share. The case can be used with both a ... More
Reference No: F&A0582EXPages: 4Published on: 31, December, 2025
Abstract: MomoLand DXB is a neighbourhood food-truck business in Dubai’s Al Karama district, founded by an Iranian couple in the 1980s. Known for its authentic kebabs, wraps, and juices, the truck enjoys steady patronage and strong local recognition. As the founders plan retirement, they offer the business to Nirmal Uniyal, ... More
Reference No: BP0172Pages: 45Published on: 1, January, 1982
Abstract: This case describes the growth of L&T Limited as a whole and its business groups in particular since inception. Information on two major subsidiaries is also provided. The case is intended as a vehicle for analyzing and discussing issues in corporate growth. Examples of backward integration, possibilities for forward ... More
