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Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'0'

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  1. Wavin India Limited (C)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

    Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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  2. Linear Programming Models for Decision Making**

    Authors: Subramaniam, S;

    Reference No: QM0010 Pages: 15 Published on: 1, January, 1966

    Abstract: Deals with optimization of production, given capacity constraints. ... More

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  3. Introduction to Systems Software

    Authors: Shamihoke, A C; Rama Rao, T P;

    Reference No: QM0056TEC Pages: 5 Published on: 1, January, 1976

    Abstract: This note provides a general introduction to various system software components like assemblers, loaders, compilers, interpreters, operating system, etc. ... More

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  4. Searching and Sorting

    Authors: Shamihoke, A C; Rama Rao, T P;

    Reference No: QM0077TEC Pages: 8 Published on: 1, January, 1976

    Abstract: Provides a general introduction to a) linear and binary search techniques, and b) selection, exchange, shell, insertion, radix and merge sorting techniques. ... More

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  5. Introduction to Regression Analysis

    Authors: Ramani, K V;

    Reference No: QM0160TEC Pages: 14 Published on: 1, January, 1980

    Abstract: Discusses the important points to be considered in fitting a linear regression to a set of data. It includes all important results in regression analysis and their interpretations. ... More

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  6. National Seeds Corporation Limited

    Authors: Khurana, Rakesh;

    Reference No: MAR0166 Pages: 16 Published on: 1, January, 1976

    Abstract: The case involves taking a decision on the type of packing to be used for various types of vegetable and cereal seeds. A number of criteria like nonspillage, protection from pests and moisture, and price on packaging have to be taken into account in choosing the packaging material. A ... More

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  7. The Mysore Government Silk Filatures **

    Authors: Balachandra, R;

    Reference No: PROD0097 Pages: 17 Published on: 1, January, 1972

    Abstract: An integrated case about the problems of a silk filature. Provides ample scope for discussion of the production management aspects in a rural industry. How the general business environment affects the industry is examined. ... More

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  8. Product Design Services (B)

    Authors: Vora, M N;

    Reference No: MAR0261(B) Pages: 15 Published on: 1, January, 1981

    Abstract: In Case (A) (MAR0261(A)), four proposed studies were presented. In this case, data generated through these studies is presented. Problems of data preparation and analysis are raised. Special problems related to interpretation of data collected through depth interview studies are brought into focus. ... More

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  9. Western India Pharmaceuticals

    Authors: Mote, V L;

    Reference No: QM0002 Pages: 5 Published on: 1, January, 1964

    Abstract: The case revolves around the issue of pricing in an oligopolistic market. It discusses issues like use of price cutting for introducing a new product, ability of the firm to withstand retaliation from competitors, and the benefit the society receives from the price fall. The other minor issues raised are ... More

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  10. Note on Linear Programming

    Authors: Swarup, Kanti;

    Reference No: QM0047TEC Pages: 14 Published on: 1, January, 1974

    Abstract: This note is mainly concerned with the mathematical formulation of programming problems. Programming problems deal with determining optimal allocations of limited resources to meet given objectives when there are alternative users of resources. Here we built up objective function and are essentially interested in finding out for what values of ... More

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  11. Operations Research-I: Inventory an Introduction**

    Authors: Mote, V L;

    Reference No: QM0074TEC Pages: 6 Published on: 1, January, 1969

    Abstract: Introduces the conceptual framework for analyzing an inventory decision problem, and points out that there are three motives for holding inventory: 1) the transaction motive, 2) the speculative motive, and 3) the precautionary motive. The subject is introduced through simple examples. ... More

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  12. Venky Toys

    Authors: Kalro, A H; Raghuram, G;

    Reference No: QM0227 Pages: 2 Published on: 1, January, 1991

    Abstract: This is a two variable problem in LP that can be used as an introductory case. It also has interesting issues related to shadow process, as well as scope for discussion on marginal contribution benefit versus average contribution benefit. ... More

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  13. Industrial Advertising

    Authors: Mohan, Manendra;

    Reference No: MAR0237TEC Pages: 12 Published on: 1, January, 1979

    Abstract: This note explains the objectives of industrial advertising and points out the differences between consumer advertising and industrial advertising. The basic form of industrial advertising may be a catalogue page, simple reminder, and testimonials, pointing out product differentials -- straightforward prestige or a pioneering approach. Apart from the press and ... More

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  14. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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