Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Organizational Behaviour
  2. Remove This Item State: Gujarat
Language
  1. English (15)
Sector
  1. Cooperatives (1)
  2. Education (1)
  3. Government (5)
  4. Health (2)
  5. Infrastructure (1)
  6. Manufacturing (19)
  7. Miscellaneous (4)
  8. Public Sector (4)
  9. Transportation and Logistics (6)
Product Type
  1. Case (34)
  2. Technical Note (2)

Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0'

per page
  1. Developing a Marketing Strategy for AWAG-EKTA

    Authors: Koshy, Abraham;

    Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

    Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

  2. Seth Dhaniram - C&FA

    Authors: Chudasama, Nishchal; Raghuram, G;

    Reference No: MAR0350 Pages: 10 Published on: 27, April, 2003

    Abstract: The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and forwarding services to JOSH Denims, a leading manufacturer and marketer of denim garments. Over a year, an entire tier ... More

  3. Packers, Movers & Shakers (D)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(D) Pages: 6 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373), "Packers, Movers & Shakers (B)" (MAR0374), and "Packers, Movers & Shakers (C)" (MAR0375). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from ... More

  4. Industrial Relations: Old and New (A)

    Authors: Sheth, N R; Dixit, L M;

    Reference No: P&IR0038(A) Pages: 6 Published on: 1, January, 1972

    Abstract: Describes in a historical perspective the background of the management and employees, and gives an account of the industrial relations machinery existing in the organization before the management formally launched the personnel function. This case acts as background material for the subsequent cases. In itself, it lends itself to a ... More

  5. Evaluation of Public Health Services

    Authors: Mavalankar, Dileep;

    Reference No: PSG0078 Pages: 35 Published on: 15, April, 1999

    Abstract: Though philanthropic activities are age old, in recent times, private service institutions have been acknowledged, both, by the people and the state, for the service they render. However, the accountability of such institutions is yet to be explored, from a service point of view. Though it will not add directly ... More

  6. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

  7. Avon Textile Mills Limited**

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

    Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

  8. Product Design Services (A)

    Authors: Vora, M N;

    Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

    Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

  9. Product Design Experience of Symphony (A)

    Authors: Jain, Abhinandan K; Vyas, Preeta H;

    Reference No: MAR0345(A) Pages: 14 Published on: 14, August, 2002

    Abstract: The case describes the product design experience of "Symphony" brand of air cooler. The entire process of new product design and development is described. The initial idea, refining of the idea and development of concept, product design, sensing of reactions of potential customers, manufacturing, initial marketing strategy, test marketing, redesign ... More

  10. Packers, Movers & Shakers (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(B) Pages: 11 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The Case (A) describes the problems he ... More

  11. Uttara Mills (A) **

    Authors: Sheth, Tarun;

    Reference No: OB0058(A) Pages: 11 Published on: 1, January, 1967

    Abstract: This case is the first part of a three-part case. It describe the perception of the chief executive who is also the major stock-holder of the company about his subordinates. The case gives some incidents on which the chief executive bases his opinions as well as the perception of the ... More

  12. Cosmopolitan Hotel Limited **

    Authors: Balakrishnan, K;

    Reference No: F&A0215 Pages: 37 Published on: 1, January, 1970

    Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter-firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More

  13. “An Experiment – Joint Consultative Council”

    Authors: Goyal, R C;

    Reference No: P&IR0042 Pages: 9 Published on: 1, January, 1966

    Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More

Items 1 to 15 of 36

per page

My Cart

You have no items
in your shopping cart.