Reference No: MAR0232Pages: 20Published on: 1, January, 1979
Abstract: Pond's (India) Limited is a public limited company manufacturing and marketing toiletries and cosmetics. In almost all its markets, Pond's products are market leaders, and this is true in the case of cold cream too. This case explains the company's various promotional strategies for Pond's Cold Cream. The focus of ... More
Reference No: CMA0774EXPages: 5Published on: 1, January, 1998
Abstract: This case discusses the existing norms of commercial banks' input distribution credit to private dealers. Based on the profile of two private dealers the case seeks to examine the desirability of formulating alternative loan appraisal and monitoring criterion based on business performance and ability to meet short-term and long-term debt ... More
Reference No: MAR0403Pages: 8Published on: 12, December, 2008
Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More
Reference No: F&A0217Pages: 10Published on: 1, January, 1974
Abstract: The case deals with 1) relevance of convertible securities for raising long term funds in the Indian environment, 2) choice between short term borrowing and medium term bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More
Reference No: MAR0265(C)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: CMA0666Pages: 17Published on: 1, January, 1988
Abstract: The case discusses some aspects of an "experiment" in educational innovation and rural development in a backward block-Jawaja in Ajmer district of Rajasthan. The experiment is still continuing; hence the observations presented are tentative, subject to such revisions as further experience may suggest. The case describes the formation of two ... More
Reference No: MAR0308Pages: 37Published on: 21, November, 1995
Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More
Reference No: MAR0328(A)Pages: 10Published on: 10, April, 1999
Abstract: The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it's overall marketing strategy, promotions planned by other companies during the World Cup 1999, and details about the contest "Britannia Khao World Cup Jao". The objectives, budget, terms ... More
Reference No: OB0170TECPages: 11Published on: 1, January, 1984
Abstract: This paper attempts to diagnose the possible causes of motivational deficit among employees in Indian organizations, and suggests what management should do in order to motivate employees for greater productivity and organizational effectiveness. Some of the organizational determinants of low work motivation among employees are: poor manpower planning in appropriate ... More
Reference No: MAR0190Pages: 18Published on: 1, January, 1978
Abstract: The case has used a fairly a sophisticated a methodology to develop a scale to measure job discontent among Development Officers of the Life Insurance Corporation of India. The methodology involve first generating a large number of items covering various dimensions of job discontent. The statements are then systematically screened ... More
Reference No: PROD0078Pages: 5Published on: 1, January, 1969
Abstract: Presents a situation where there is scope for simplification of work and for relating the simplification to financial implications. Provides an opportunity to students to quantify the benefits of suggested work simplifications and their effects on the workload of employees. In a sense it makes the students challenge the conventional ... More
Reference No: CMA0274Pages: 4Published on: 14, September, 1974
Abstract: The case deals with the objectives and rationale of the input manufacturing firms collaborating in the area/sectional development programmes, the nature of schemes, the agencies with which collaboration may be sought, terms of collaboration, the problems of coordination. ... More
Reference No: MAR0384Pages: 20Published on: 24, January, 2007
Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More
Reference No: P&IR0030Pages: 8 Published on: 1, January, 1974
Abstract: This case describes the problems faced by the top management of a large organization following the chief executive's decision to use a computer for some important areas of management. In the background of these problems, Mr. Goyal, who has been charged with the responsibility of understanding and solving the problems, ... More
