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Search results for 'OB0232/**/and/**/cast(md5('1791310544')as/**/int)>0'

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  1. GuruKool: A Retail Frontline Training Initiative

    Authors: Kaul, Subhashini;

    Reference No: MAR0405 Pages: 16 Published on: 2, April, 2009

    Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More

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  2. Aviva Life Insurance Company India Limited: Reducing Policy Turnaround Time to Build Customer Satisfaction

    Authors: Banerjee, Arindam;

    Reference No: MAR0397 Pages: 18 Published on: 22, May, 2008

    Abstract: Highlights a process reengineering effort to make business impact. Implication on internal/external stakehloders discussed. ... More

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  3. Divya Bhaskar

    Authors: Sinha, Piyush Kumar; Anand, Kamaljit;

    Reference No: MAR0396 Pages: 49 Published on: 13, May, 2008

    Abstract: Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the ... More

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  4. Auto Care Centre: Shivranjini

    Authors: Jain, Abhinandan K; Dixit, M R; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0383 Pages: 14 Published on: 14, July, 2006

    Abstract: Abstract The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments (operations, service, and customer related) conducted at the outlet. Outlet in-charge / sales officer is faced with the issues of deciding what research/ experiments ... More

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  5. Voltas's Room Air Conditioner Campaign: "India ka dil, India ka AC"

    Authors: Vyas, Preeta H; Sahoo, Debajani;

    Reference No: MAR0384 Pages: 20 Published on: 24, January, 2007

    Abstract: As the heat increases during summer, the demand for room air conditioners (RAC) spirals and so does the advertising for them. Post liberalization, with the entry of MNCs, there is a huge competition in the RAC industry of India. Keeping in view the growing popularity of air-conditioners, major consumer durable ... More

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  6. HPCL: Managing Retail Outlets

    Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

    Reference No: MAR0381 Pages: 10 Published on: 14, July, 2006

    Abstract: The case describes the situation faced by a Sales Officer who had recently taken charge of his area in a Mini Metro. He was trying to understand the dealership in his area from the point of view of their operations, performances, competition, and opportunities for improvement. The case describes one ... More

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  7. Hidesign: Brand by Design

    Authors: Koshy, Abraham;

    Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

    Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

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  8. Packers, Movers & Shakers (D)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(D) Pages: 6 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373), "Packers, Movers & Shakers (B)" (MAR0374), and "Packers, Movers & Shakers (C)" (MAR0375). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from ... More

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  9. Packers, Movers & Shakers (C)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(C) Pages: 4 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373) and "Packers, Movers & Shakers (B)" (MAR0374). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. An ... More

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  10. Packers, Movers & Shakers (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(A) Pages: 6 Published on: 3, September, 2006

    Abstract: A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The case describes the problems he and his wife faced and the experience they had with the company. In the presence the ... More

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  11. Packers, Movers & Shakers (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0373(B) Pages: 11 Published on: 3, September, 2006

    Abstract: This case adds to the data presented in case titled, "Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household belongings from one city to another. The Case (A) describes the problems he ... More

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  12. Xplora Design Skool: India's Premier Vocational Multimedia Education Company

    Authors: Vyas, Preeta H; Swarup, Rohit;

    Reference No: MAR0372 Pages: 21 Published on: 1, January, 2006

    Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More

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  13. Crossword - Consumer Relationship Management

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

    Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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  14. An Evening in Habibabad

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0369 Pages: 7 Published on: 1, January, 2003

    Abstract: A group of colleagues went out for dinner at a restaurant, which was part of one of the top hotel chains. They were disappointed with their entire experience at this restaurant. The case provides details about the incident and what had followed thereafter. In the process, the case highlights issues ... More

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  15. Music to Ears

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: MAR0364 Pages: 4 Published on: 30, May, 2005

    Abstract: A customer was disappointed to find a defective music audio cassette soon after opening the wrapper of a newly bought set. On taking this set back to the retail shop from where the purchase was made, customer was denied the replacement of defective product. Customer was also badly treated by ... More

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