Reference No: ECO0011(C)Pages: 8 Published on: 1, January, 1966
Abstract: Deals with the approach and methodology suggested by Analyst(C); also assesses the usefulness of the planning division's study on the demand for electric motors. After an appraisal of Analyst(C)'s approach and methodology, a decision has to be taken whether the company should start manufacturing electric motors. A ... More
Reference No: P&IR0109TECPages: 11Published on: 1, January, 1977
Abstract: Describes several approaches and techniques of attitude measurement, like direct observation, self report, and attitude scales. The specific attitude scales described in some detail are: Thurstone's scale, Likert's scale, the Scalegram techniques, and the Semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. Is ... More
Reference No: OB0188Pages: 3 Published on: 1, January, 1992
Abstract: Mr. Vivek Kumar, a young and well-paid marine engineer, was an applicant to the Doctoral Programme of IIMA. Based on his performance in aptitude tests and personal interview, he was offered admission to the programme starting 1992. He does not accept the Institute's offer of admission and writes a letter to ... More
Reference No: IMG0007Pages: 20Published on: 13, March, 1995
Abstract: This case documents the forces driving the international strategy of Hindustan Lever Limited. It is intended to raise issues of sustainable competitive advantage, as well as issues of managing a portfolio of international and domestic businesses. ... More
Reference No: MAR0405Pages: 16Published on: 2, April, 2009
Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More
Reference No: CMA0776Pages: 12Published on: 1, January, 1997
Abstract: This case is on formulation and implementation of an area based project. It discusses the problems of the area, strategy, and organization of the project, investment components and financing, and benefits of the project. The case raises questions for discussion on a) concepts of watershed and technical change for the ... More
Reference No: F&A0175(B)Pages: 23Published on: 1, January, 1970
Abstract: Case (B) describes the actual role and activities of the bank's advertising agency. These cases are useful for introducing the concept, role and function of advertising in the banking industry's marketing mix. ... More
Reference No: F&A0147Pages: 11Published on: 1, January, 1971
Abstract: Sanjay, the branch manager, is dissatisfied with his performance evaluation during 1965. He has doubts about the soundness of the appraisal system where five different functionaries at the head office evaluate performance. Each functionary evaluates the manager's performance with respect to the work (deposits, advances, public relations, inspection, follow-ups, etc.) for ... More
Reference No: MAR0223Pages: 6 Published on: 1, January, 1979
Abstract: A new marketing director of a medium sized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More
Reference No: F&A0134Pages: 12Published on: 1, January, 1970
Abstract: The case deals with the efforts of the bank's O&M department to evolve work norms for assessing staff needs at the bank's branches, and discusses the practical problems faced by regional managers in this regard. ... More
Reference No: OB0024(F2)Pages: 16 Published on: 1, January, 1965
Abstract: The company's policy on employing relatives is discussed. The president gives his views and so do several of his and other directors' relatives. Non?family executives also give their views. Students are to assess the consequences. ... More
Reference No: OB0061Pages: 6Published on: 1, January, 1979
Abstract: Mr. Rego, a fresh post?graduate, responds to a job advertisement, and is selected for a sales job. He joins the company, completes the induction training, and goes selling. His supervisor's style of dealing with him is unacceptable to Rego. He, therefore, resigns; but not until he has "got even" ... More
Reference No: MAR0319(B)Pages: 16Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
Reference No: OB0231Pages: 12Published on: 8, June, 2018
Abstract: The case describes the dilemma faced by Meera Nair, chief manager at PhoenixWay – a consultancy firm that has successfully grown over the years. There is a silent conflict in the personalities, work styles and attitude of Meera Nair and Mohit Dubey, her contemporary looking after client relationships. Nair finds inconsistencies ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
