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  1. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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  2. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

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  3. Crossword - Consumer Relationship Management

    Authors: Sinha, Piyush Kumar; Sood, Vandana;

    Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

    Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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  4. Social Networking during Office Hours

    Authors: Varkkey, Biju;

    Reference No: P&IR0210 Pages: 6 Published on: 30, October, 2012

    Abstract: Minu was a star performer at Bless Eye Clinic Ahmedabad and was promoted as the front-office coordinator. Lately her performance was a concern and complaints had come in. She was observed using facebook on her PC during breaks and often glued to her smart phone during work hours. Later it ... More

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  5. Pricing the Infoedge(naukari) IPO

    Authors: Sharma, Nivedita;

    Reference No: MAR0390 Pages: 21 Published on: 19, September, 2007

    Abstract: The case deals the 1) reasons for and mechanics of an IPO and 2) the process of pricing an IPO. The question is whether naukari used the right approach to price its IPO and whether it got the right price for its IPO. ... More

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  6. Pashu Khadya Company Limited

    Authors: Raghuram, G;

    Reference No: PROD0230 Pages: 4 Published on: 23, February, 1995

    Abstract: This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, rice bran, from Uttar Pradesh to four factories in Maharashtra. Different modes available from U. ... More

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  7. Alienation: A Psychodynamic Interpretation **

    Authors: Parikh, Indira J; Garg, Pulin K;

    Reference No: OB0065TEC Pages: 3 Published on: 1, January, 1976

    Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More

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  8. Jindal Manufacturing Company Limited **

    Authors: Gupta, Ramesh;

    Reference No: F&A0317 Pages: 5 Published on: 1, January, 1978

    Abstract: The case deals with the mechanics of preparing accounting books. It involves preparation of journal entries, "T" accounts, trial balance, adjustment entries and final accounts. It provides an understanding of the various accounting concepts, principles and conventions involved in recording business transactions. ... More

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  9. The Analysis of Financial Statements: Uses and Limitations

    Authors: Shah, B G;

    Reference No: F&A0150TEC Pages: 7 Published on: 1, January, 1972

    Abstract: Describes the limitations and uses of financial statements by outside financial analysts  particularly limitations arising from differences in accounting conventions, and discrepancy between book value and realizable value due to change in price levels and the nonmonetary factors, which are not quantified in the financial statements. It discusses the ... More

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  10. Hidesign: Brand by Design

    Authors: Koshy, Abraham;

    Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

    Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

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  11. Midnight Flight (C)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(C) Pages: 5 Published on: 16, January, 2006

    Abstract: The case adds to the data presented in cases "Midnight Flight (A)" and "Midnight Flight (B)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as ... More

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  12. Midnight Flight (B)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(B) Pages: 4 Published on: 16, January, 2006

    Abstract: The case adds to the data presented in case "Midnight Flight (A)". A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the ... More

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  13. Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice

    Authors: Halve, Anand;

    Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

    Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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  14. Midnight Flight (A)

    Authors: Gupta, Parvinder; Gupta, Nirmal;

    Reference No: OB0196(A) Pages: 5 Published on: 1, October, 2006

    Abstract: A couple was denied boarding a flight for which they had confirmed booking. They had to travel onwards by a train to reach their destination. Now their entire schedule was in a mess as they also missed the train. The reason given to them by the duty manager at the ... More

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  15. An Abridged Field Guide to Manwatching

    Authors: Bashyam, S; Ganesh, S R;

    Reference No: OB0115TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Nonverbal communication confirms, contradicts or acts as a powerful substitute for verbal communication in almost all interpersonal transactions. In his book, "Manwatching??A Field Guide to Human Behaviour," highly illustrated with field observations, Desmond Morris shows how people signal their attitudes, desires and innermost feelings more powerfully through unconscious bodily ... More

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