Reference No: PROD0240Pages: 14Published on: 13, February, 1998
Abstract: The plant manager is concerned about the impact of increasing product variety, on the manufacturing operations, and consequently the competitiveness of the plant. The case describes the operations of a paint manufacturing facility. The objective of the case is to show how process analysis can be used to evaluate the ... More
Reference No: BP0265Pages: 8Published on: 8, January, 2001
Abstract: This case describes the situation faced by the management of Torrent Gujarat Biotech Limited (TGBL), a company that was set up to manufacture Penecillin G, an antibiotic, in mitigating unexpected developments in the policy and competitive environment. The economics of the penicillin project changed drastically when the government liberalized the ... More
Reference No: PROD0237Pages: 5Published on: 20, November, 1996
Abstract: National Semiconductor Co. is unable to meet the growing demand of the customers in spite of having adequate, production capacity. The manufacturing manager is trying to develop a planning system that will schedule production effectively. The pressure of both batch and discrete processors on the manufacturing line further complicates the ... More
Reference No: MAR0165Pages: 14 Published on: 1, January, 1977
Abstract: Describes the experience of a consumer who buys a toaster, covering pre purchase, purchase decision and post purchase stages. The problems of consumers in buying and using a product as well as getting after sales service are illustrated. The case brings out several issues concerning the protection of consumer interests ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: BP0263Pages: 9Published on: 8, January, 2001
Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More
Reference No: BP0254Pages: 13Published on: 6, September, 2000
Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More
Reference No: PROD0287(A)Pages: 20Published on: 4, July, 2006
Abstract: Hakkai Creates, a successful SME in Japan, is a producer of tiny precision plastic parts as well as molds used for making these miniature parts. It is a supplier to some of the leading manufacturers of electronics and telecom products like Sony, National Panasonic, Casio, Sanyo etc. It has developed ... More
Reference No: MAR0094(D)Pages: 18Published on: 1, January, 1974
Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More
Reference No: MAR0317(B)Pages: 13Published on: 18, August, 1998
Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More
Reference No: MAR0066Pages: 3Published on: 1, January, 1967
Abstract: The case offers an illustration of drawing up an actual sample using random number table. Alternative approaches of selecting a sample using a telephone directory as a frame are discussed. The problem of non response and sample error are highlighted. ... More
Reference No: PROD0266Pages: 9Published on: 26, April, 2004
Abstract: The central managerial and policy issue presented in the case to understand the implications of reconditioning time, inventory allocation policy, structure of the distribution system to the size of the float inventory as measured by appropriate service level. Such problems arise in a variety of situations. The case presents a ... More
Reference No: QM0249TECPages: 7Published on: 28, November, 2005
Abstract: In this technical note we discuss some useful techniques for gathering sensitive data. We discuss three methods of Randomized response surveys warner's methods, unrelated questions method and a method for gathering sertives quantitative data. All there methods has been extensively field tested and has been found to be of great ... More
Reference No: BP0195Pages: 16Published on: 1, January, 1987
Abstract: The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether ... More
