Abstract
The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether the company should go ahead with its expansion plans.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | BP0195 |
| Title | Ashok Leyland Limited |
| Pages | 16 |
| Published on | Jan 1, 1987 |
| Year of Event | 1980 |
| Authors | Dixit, M R; |
| Area | Strategy (STR) |
| Discipline | Innovation and Entrepreneurship, Operations Management |
| Sector | Manufacturing, Transportation and Logistics |
| Country | India |
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