Search results for '(A)'

Authors: Shah, B G; Prasad, Keshav;

Reference No: F&A0175(A) Pages: 10 Published on: 1, January, 1970

Abstract: Case (A) outlines the role of advertising in the banking industry as understood by a senior bank executive. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Mittal, B L;

Reference No: PSG0027(A) Pages: 14 Published on: 1, January, 1979

Abstract: The first Case (A) describes how the state family planning bureau guides and controls the field operations, particularly the nature of interaction between the state bureau and the district bureau. Based on an interview with the chief of family planning at state level, the case provides information on the functions ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Prasad, Keshav;

Reference No: MAR0107(A) Pages: 3 Published on: 1, January, 1973

Abstract: Case (A) describes the problem faced by the company with respect to price revision in a situation where there are two manufacturers of a basic chemical. The "decision tree" approach could be applied to structuring the problem and for getting the action and event sequence laid out in a logical ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Khanna, Inderjit; Subramanian, Ashok; Kataria, Raj;

Reference No: PSG0047(A) Pages: 19 Published on: 1, January, 1982

Abstract: The cases Antyodaya (A) and (B) present the experience of planning and implementing a target group specific development programme of a state government. The cases highlight the positive features in the implementation of the programme and raise questions about its design in the context of the kind of beneficiaries, the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Bhatnagar, S C; Satia, J K;

Reference No: QM0129(A) Pages: 32 Published on: 1, January, 1977

Abstract: Case (A) discusses the drug distribution system in Uttar Pradesh. The problems being faced are presented, as also details of the existing records, information flow, and the way procurement, stocking and supply decisions have been made. The case also provides sampled data on demand and supply position in the past. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Pruthi, S P S;

Reference No: ECO0028(A) Pages: 10 Published on: 1, January, 1964

Abstract: The case highlights the experience of a lending company in its dealing with the government machinery. It includes an analysis of the problems of (A) Industrial Licensing, (B) capital issue, (C) Import of capital goods, (D) Foreign collaboration ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Raghuram, G; Satyam Shivam Sundaram;

Reference No: CIPR0003(A) Pages: 16 Published on: 8, January, 2010

Abstract: Towards the end of 90s, mounting losses forced Madhya Pradesh State Road Transport Corporation (MPSRTC), the sole provider of public transport in Madhya Pradesh, to suspend their urban services. As a consequence, organized public transport services ceased to exist in Indore, the largest metropolitan city of the state of Madhya ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Shah, B G; Sheth, N R; Gandhi, J S;

Reference No: F&A0174(A) Pages: 13 Published on: 1, January, 1970

Abstract: Case (A) describes the process of extending banking operations into a traditionally backward rural area. It brings out the strategy adopted by the management of a major commercial bank for opening a rural branch and the branch manager's approach to the problem of communicating the benefits of banking to the ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, V.K; Narayanan, A V S;

Reference No: CMA0152(A) Pages: 6 Published on: 6, November, 1968

Abstract: Introduces the Sarangpur ICD project and its project officer as at the beginning of the project. It tries to illustrate the problems that arise in ranking jobs for status hierarchy. The case illustrates a typical situation in the administrative process of shifting people from one place to another, and how ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Shah, B G; Krishna, Gopal;

Reference No: F&A0156(B) Pages: 16 Published on: 1, January, 1971

Abstract: A sequel to Estella Bank (A) F&A0156, this case describes the working of one of the twenty-seven training centres set up by the bank, as part of its training scheme for clerical staff, and documents data on the training scheme. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Gupta, Nirmal; Gupta, Parvinder;

Reference No: MAR0332(A) Pages: 3 Published on: 28, October, 1999

Abstract: The case describes how and why Professor Ramakant decided to subscribe to a new weekly news magazine, Newlook. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Murthy, K R S;

Reference No: BP0061(A) Pages: 22 Published on: 1, January, 1975

Abstract: The single-centre publication strategy of The Hindu is posing problems in light of competition from multi-centre publications, local loyalties, regional differences, and transportation problems. The Hindus strategy raises some short-, medium- and long-term issues in light of scarcity of newsprint and increasing costs. ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+