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Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

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  1. Marketing Orientation and Corporate Policy in the Public Sector**

    Authors: Kulkarni, G R;

    Reference No: BP0036 Pages: 7 Published on: 1, January, 1969

    Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More

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  2. Tega Industries (C1)

    Authors: Mohanka, Madan; Jain, Abhinandan K;

    Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

    Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

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  3. Integration of the Paddy-Rice System: Sri Lanka Paddy Marketing Board (B) **

    Authors: George, P S;

    Reference No: CMA0335(B) Pages: 10 Published on: 8, August, 1975

    Abstract: This is in continuation of "Ïntegration of Paddy-Rice System - Srilanka Paddy Marketing Board (A)". After analysing the procurement, paddy milling and rice distribution, the Chairman of the Paddy Marketing Board comes out with certain assumptions and proposes a new system to coordinate the task. The details of the proposed ... More

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  4. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

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  5. Laxmi Engineering Company Limited

    Authors: Patel, S M;

    Reference No: CMA0166 Pages: 12 Published on: 19, April, 1969

    Abstract: This case is on distribution policy, evaluation of the distributor's performance, total market potentials, share of market, sales promotion efforts and marketing strategy of a firm dealing in Vertical Trubine pumps. ... More

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  6. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

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  7. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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  8. Western India Fisheries Corporation

    Authors: George, P S;

    Reference No: CMA0371 Pages: 12 Published on: 1, October, 1975

    Abstract: The case describes the various steps followed in conducting a marketing research activity for fish in an urban area. The results of the study are summarized. It can be used to illustrate the steps involved in marketing research and the possible uses of the research findings. ... More

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  9. The Electronics Corporation of India Limited (ECIL) (D)

    Authors: Manikutty, S;

    Reference No: BP0235(D) Pages: 12 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Consumer Electronics Group (CEG) of ECIL, a multiproduct, multidivisional company. CEG is mainly in the business of manufacturing and marketing black and white and colour TVs. It was among the earliest manufacturers of TVs and had built a solid brand image in ... More

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  10. Planning and Evaluation of a Distribution Programme **

    Authors: George, P S;

    Reference No: CMA0334 Pages: 4 Published on: 8, August, 1975

    Abstract: The case describes the milling arrangements made by the paddy marketing board. Paddy stored in ten places was distributed among sixteen mills. ... More

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  11. Integration of the Paddy-Rice System: Sri Lanka Paddy Marketing Board (A) **

    Authors: George, P S;

    Reference No: CMA0335(A) Pages: 6 Published on: 8, August, 1975

    Abstract: This case describes various economic factors affecting the Sri Lanka paddy-rice system. Historical data are available on production, yield, prices, storage capacity, milling capacity, distribution arrangements. Some of the problems of the existing system are also identified. ... More

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  12. Reference Groups**

    Authors: Gupta, V K; Bhatnagar, G S;

    Reference No: CMA0249TEC Pages: 4 Published on: 7, February, 1973

    Abstract: Discusses the concept of reference groups and its application in marketing programmes. It also brings out the relevance of understanding group dynamics for organizational development. ... More

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  13. Cocoon Disposal: Towards a Market System

    Authors: Moulik, T K; Mathur, D P;

    Reference No: CMA0735TEC Pages: 19 Published on: 1, January, 1996

    Abstract: Mulberry sericulture and its related infrastructure facilities were examined across the states in India. Further cocoon production and marketing systems were also examined to rate different states in relation to some market characteristics. ... More

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