Reference No: F&A0171(B)Pages: 10Published on: 1, January, 1970
Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More
Reference No: MAR0218TECPages: 5Published on: 1, January, 1979
Abstract: Deals with the various important aspects that should be taken into account in formulating an advertising plan, and also the approach for developing it. The advertising plan describes the product its physical characteristics as well as its uses. The advertiser has to develop a "unique selling proposition" which induces the ... More
Reference No: MAR0400Pages: 27Published on: 8, August, 2008
Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More
Reference No: MAR0483(B)Pages: 4Published on: 31, March, 2016
Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More
Reference No: F&A0350Pages: 2 Published on: 1, January, 1981
Abstract: The case deals with the problem of deciding which product is to be produced and which department is to operate in order to minimize cost. Although no probabilities are introduced, the full solution requires working out relationships of output quantities with input quantities and input prices. ... More
Reference No: MAR0254Pages: 10Published on: 1, January, 1980
Abstract: Presents a new concept in health care where the promoters plan to set up a modern hospital having all necessary facilities with the assistance of Indian doctors settled abroad. The concept requires a donation from these doctors, in return for which they shall get attractive facilities for settling in India. ... More
Reference No: MAR0412Pages: 5Published on: 8, January, 2010
Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More
Reference No: MAR0490Pages: 15Published on: 13, April, 2017
Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More
Reference No: PSG0081Pages: 24Published on: 26, February, 2001
Abstract: Dredging Corporation of India (DCI) catered to about 50 percent of the dredging requirements in India, most of which were at the major ports. This market share had dropped from a 95 percent level, over the past few years, due primarily to liberalization and ports moving away from a nomination basis to ... More
Reference No: MAR0341(A)Pages: 21Published on: 14, December, 2000
Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More
Reference No: IMG0005Pages: 17Published on: 22, February, 1994
Abstract: Case describes Mafatlal's entry into exports, efforts at upgrading itself. Key issues are: entry strategy, choice of product, organizational learning, and challenges of moving up the value chain. ... More
Reference No: MAR0483(A)Pages: 3Published on: 31, March, 2016
Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: MAR0347Pages: 19Published on: 24, October, 2002
Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More
Reference No: IMG0011Pages: 15 Published on: 27, October, 1995
Abstract: This case is designed to illustrate two issues: strategic alliances, and organizing for global business. It describes the experiences of an executive changed with leading a large US company into India. The focus is on the process of searching for a partners, developing strategic plan and finally, the intend ?sale' ... More
