Register / Login
All
  1. Home
  2. Search results for: 'marketing cases'

Filter By

Currently Shopping by:

  1. Remove This Item Discipline: Marketing
Clear All
Language
  1. English (179)
  2. Hindi (1)
Sector
  1. Agriculture and Animal Husbandry (68)
  2. Banking Finance Insurance (BFI) (6)
  3. Cooperatives (17)
  4. Education (2)
  5. Government (9)
  6. Health (12)
  7. Infrastructure (6)
  8. Manufacturing (84)
  9. Mining (2)
  10. Miscellaneous (18)
  11. Public Sector (13)
  12. Telecom and Software (5)
  13. Trade (8)
  14. Transportation and Logistics (5)
State
  1. Andhra Pradesh (4)
  2. Delhi (4)
  3. Gujarat (41)
  4. Haryana (1)
  5. Karnataka (4)
  6. Madhya Pradesh (1)
  7. Maharashtra (17)
  8. Punjab (1)
  9. Rajasthan (1)
  10. Tamil Nadu (3)
  11. Uttar Pradesh (1)
  12. West Bengal (1)
Product Type
  1. Case (208)
  4. Exercise (4)
  5. Game (1)
  6. Graphic Case (1)
  8. Technical Note (32)

Search results for 'marketing cases'

Related Searches: marketing cases 2, marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021

per page

  1. Hindustan Pharmaceuticals Limited

    Authors: Mehta, S C; Parasuram, A;

    Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

    Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

    Buy Case

  2. Market Expansion of Textiles in Changing Rural Strata

    Authors: Moulik, T K; Basu, S K;

    Reference No: CMA0401 Pages: 12 Published on: 2, September, 1976

    Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More

    Buy Case

  3. Exports of De-oiled Cake: Government Policy Regarding Merchant Exporters

    Authors: Desai, D.K.; Murty, A G K;

    Reference No: CMA0140 Pages: 15 Published on: 1, January, 1967

    Abstract: The case is based on the Government Policy regarding merchant exporters in the export business de-oiled groundnut cake. This case brings into focus the issues relating to separate functions performed by merchants vis-a-vis exports by manufacturers in that agricultural commodity. ... More

    Buy Case

  4. Offtake of Fertilizers and Credit Needs at Farm Level **

    Authors: Desai, D K; Desai, B. M;

    Reference No: CMA0197 Pages: 7 Published on: 20, August, 1970

    Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More

    Buy Case

  5. The Fertilizer Specialists' Plea for Distribution of Fertilizers in Bholapur District

    Authors: Gupta, V K;

    Reference No: CMA0069 Pages: 7 Published on: 21, February, 1966

    Abstract: The case deals with policy decisions on fertilizer distribution arrangement in a setting where agricultural production is of great importance where it depends on adequate and timely distribution of fertilizers together with necessary credit arrangements. ... More

    Buy Case

  6. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

    Buy Case

  7. Characteristics of Pesticide Consumers **

    Authors: Desai, D K;

    Reference No: CMA0237 Pages: 8 Published on: 19, October, 1972

    Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More

    Buy Case

  8. Fertilizer Purchase Behaviour of Farmers

    Authors: Gupta, V.K.; Gopalaswamy, T P;

    Reference No: CMA0202 Pages: 14 Published on: 18, November, 1970

    Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More

    Buy Case

  9. Sensor Based Communication in Mobile Marketing

    Authors: Abhishek; Hemchand, Shravan K;

    Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

    Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

    Buy Case

  10. Discriminant Analysis: A Manager's Guide

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

    Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

    Buy Case

  11. Dairying in India **

    Authors: George, P S;

    Reference No: CMA0251TEC Pages: 13 Published on: 6, February, 1973

    Abstract: This is a background note highlighting the salient features of dairying in India. It gives details regarding production charges, processing facilities, marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding dairying in India. ... More

    Buy Case

  12. Hybrid Maize Seed Maintenance of Inbred Lines **

    Authors: Desai, D K;

    Reference No: CMA0035TEC Pages: 6 Published on: 20, December, 1966

    Abstract: Descriptive and analytical material for the case Pandya Farms Hybrid Maize Seed Production Programme [CMA 0042]. ... More

    Buy Case

  13. Fertilizer Use in India and Its Management Dimensions

    Authors: Desai, D K;

    Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

    Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

    Buy Case

Items 166 to 180 of 251

per page

My Cart

You have no items
in your shopping cart.

video title

video content