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  1. Project for Coffee and Rubber Plantations in Kalyan State: India

    Authors: Gupta, Tirath;

    Reference No: CMA0489 Pages: 12 Published on: 1, January, 1979

    Abstract: The case is based on an on-going project for raising coffee and rubber plantations over 8,000 hectares in one of the states in North-Eastern India. Besides others, the major objective of the project is to wean the shifting cultivators away from their age old profession which is considered to be socially ... More

  2. ACC Limited: Project 30-30

    Authors: Mukherjee, Saral; Raghuram, G; Soman, Chetan;

    Reference No: PROD0295 Pages: 45 Published on: 2, September, 2011

    Abstract: ACC Limited, under Project 30-30, had targeted to produce and sell 30 million tons (mt) of cement in the year 2011. In May 2011, the Head of Central Logistics had found the target of the project to have become increasingly difficult to achieve. He believed that to sell 30 mt of cement, 30 mt had ... More

  3. Dredging Corporation of India

    Authors: Raghuram, G; Vohra, Neharika;

    Reference No: PSG0081 Pages: 24 Published on: 26, February, 2001

    Abstract: Dredging Corporation of India (DCI) catered to about 50 percent of the dredging requirements in India, most of which were at the major ports. This market share had dropped from a 95 percent level, over the past few years, due primarily to liberalization and ports moving away from a nomination basis to ... More

  4. Demand for Hybrid Bajra Seed

    Authors: Desai, D K;

    Reference No: CMA0183 Pages: 9 Published on: 20, November, 1969

    Abstract: This case is prepared from the research project entitled "Management of production distribution of hybrid Bajra seed in Gujarat." This is used to teach the concepts of demand elasticities and also the methodology to conduct surveys for dem estimates. ... More

  5. Demand Estimates of Nitrogenous Fertilizers in Kaira District **

    Authors: Desai, D K;

    Reference No: CMA0179 Pages: 25 Published on: 20, November, 1969

    Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More

  6. Newcell Industries

    Authors: Ramachandran, K; Bhaskaran, P B;

    Reference No: BP0246 Pages: 6 Published on: 22, February, 1996

    Abstract: The case narrates the background and the process of implementation of a button cell manufacturing project. Although the promoters were professionally qualified and market potential impressive on paper, they failed to realize the market realities. The financial position of the company erodes over a period of time especially with the ... More

  7. Southern Railway: Publication of a Customer Oriented Timetable

    Authors: Raghuram, G;

    Reference No: PSG0080EX Pages: 26 Published on: 24, November, 2000

    Abstract: In 1998, the Southern Railway (SR) undertook a project to qualitatively upgrade its railway timetable, with the objective of making it more user-friendly. The outcome of this effort, which resulted in the publication of a significantly improved version of the timetable in August 1998, had a dramatic impact in how it was ... More

  8. Sugar Processing Unit

    Authors: Gupta, Ramesh;

    Reference No: CMA0684 Pages: 7 Published on: 1, January, 1989

    Abstract: This case deals with project proposals in different agro-based industries. The case includes information on the project's socio-economic justification, location selection, market analysis, manufacturing process, proposed organizational set-up,required capital investment, operational revenue, and cost data. The case can be used to teach in a comprehensive way the cost concepts, ... More

  9. MakeMyTrip: 2013(C): Redesigning the Home Page

    Authors: Jain, Abhinandan K;

    Reference No: MAR0493(C) Pages: 19 Published on: 13, October, 2017

    Abstract: Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief history of MMT, its performance over the last few ... More

  10. Pragati Chemicals (A)

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0197(A) Pages: 8 Published on: 1, January, 1977

    Abstract: A chemical company with considerable in-house competence in plant design is diversifying into project sales. This raises conflicts with product sales. A clearcut sales strategy in respect of projects is called for. ... More

  11. Woolworths Limited, Australia

    Authors: Raghuram, G; Kuberkar, Gouri;

    Reference No: MAR0394 Pages: 59 Published on: 17, April, 2008

    Abstract: Woolworths Limited was Australia's largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and wholesale divisions. Woolworths had two key goals: 1) to increase shareholder returns and 2) giving greater customer satisfaction. These led to the development of ... More

  12. The Indian Railway Catering and Tourism Corporation: The Data Monetisation Tender

    Authors: Abhishek; Mukherjee, Saral;

    Reference No: MAR0537 Pages: 31 Published on: 4, September, 2023

    Abstract: The Indian Railway Catering and Tourism Corporation (IRCTC) handles all online and mobile ticketing for the Indian Railways, the largest passenger carrier in the world, with an annual footfall of more than 8 billion. The IRCTC wished to monetise its data assets and floated a tender in July 2022 to engage a ... More

  13. Seed Marketing

    Authors: Desai, D K;

    Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

    Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

  14. Computronix Solutions Private Limited

    Authors: Dixit, M R; Varkkey, Biju; Chatterjee, Somnath;

    Reference No: BP0306 Pages: 11 Published on: 30, December, 2005

    Abstract: Computronix Solutions Private Limited (CSPL) is a part of the incubator promoted by the Indian Institute of Technology, Delhi, a leading technology institute in India. It is a ?start up' company, set up by the graduates of the Indian Institute of Technology, Delhi. The case describes the early days of ... More

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