Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: OB0239Pages: 21Published on: 12, June, 2020
Abstract: This case discusses the evolution of VIKAS, from a small non-profit organisation to a cluster of non-profit as well as for-profit organisations, collectively attempting to address the issues of poverty and under-development. This case discusses the factors that influenced the evolution of VIKAS (non-profit organisation) and SAVE (for-profit organisation). The ... More
Reference No: CMA0821Pages: 16Published on: 27, September, 2021
Abstract: Indiagro is a national level Farmer Producer Company (FPC) consortium that primarily operates in the government to business segment (G2B). It has been appointed by NAFED (National Agricultural Cooperative Marketing Federation of India Ltd.) and the Central Government Department of Consumer Affairs to procure onions under the Price Stabilization ... More
Reference No: ADCLOD0004Pages: 25Published on: 25, November, 2024
Abstract: The case presents details about how the organisation could inspire its volunteers to complete the project in time with minimal supervision and provide an amazing experience for the visitors. The PSM nagar was constructed within a span of 9 months (including the monsoon period in India from mid-June to September). It ... More
Reference No: IS0152Pages: 17Published on: 18, December, 2025
Abstract: Founded in 2015, ShareChat scaled by tapping into India’s overlooked regional-language internet users, building a vernacular-first platform designed around content consumption behaviours rather than social connections. Its rapid launch of Moj, within hours of TikTok’s ban, helped the company expand into short-form video. Challenged by deep-pocketed global players such ... More
Reference No: STR0483Pages: 20Published on: 30, September, 2025
Abstract: This case provides a lesson for corporate boards on evaluating risks generally in dispute management, and specifically in public–private partnerships where the government party typically enjoys higher bargaining power. Contemporary corporate governance necessitates nuanced planning for resolving disputes, as the decisions of corporate boards can impact the course and ... More
Reference No: CIIE0036Pages: 19Published on: 24, March, 2026
Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More
Reference No: STR0487Pages: 24Published on: 30, December, 2024
Abstract: Bili Hu, a premium coffee brand, was founded by Bharat Singhal in 2016. Born out of passion for premium coffee and the accompanying coffee experience, Bili Hu targeted elite customers, without losing sight of Gen Z customers, who wanted an experiential tryst with coffee.
In a crowded market of multiple players ... More
Reference No: IS0148Pages: 23Published on: 21, March, 2025
Abstract: The case describes the challenges faced by two young entrepreneurs, Nikita Maheshwari and her brother Shikhar Maheshwari, who founded a company known as Tilebazzar. After trying for more than a year or so they were seriously considering closing the startup. Tilebazzar was an Online match-making platform for tile trading, that ... More
Reference No: PSG0102(C)Pages: 1Published on: 9, April, 2007
Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More
Reference No: MAR0510Pages: 24Published on: 7, November, 2019
Abstract: Agrawal’s 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were at INR 70 crores plus. The reasons for setting up the company, its guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, ... More
Reference No: CMA0812Pages: 37Published on: 20, November, 2009
Abstract: Mr Hasmukhbhai K Nakum, a cold storage entrepreneur, was thinking about expanding his cold storage business beyond Ahmedabad. While some of the cold storages in Ahmedabad were closing down due to high running costs and poor capacity utilization, but he was contemplating on expansion. He already had four cold storages ... More
Reference No: PSG0102(D)Pages: 3Published on: 9, April, 2007
Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More
Reference No: CMA0623TECPages: 52Published on: 1, January, 1985
Abstract: Agriculture concerns practically the entire biomass-plants, animals, insects, micro-organisms. All these organic matter contain carbon and hydrogen and frequently nitrogen and phosphorous. Application of science and technology for converting the biomass in numerous products had a snowball effect on the process of industrialization and economic development. The process is already ... More
Reference No: PSG0102(A)Pages: 48Published on: 4, April, 2007
Abstract: Modernization of the Delhi and Mumbai airports had been considered as early as 1996 by the Airports Authority of India (AAI). In June 2003, the AAI board approved a modernization proposal. The two airports accounted for 47 per cent of the passenger traffic, 58 per cent of cargo traffic and 38 per cent of aircraft ... More
