The case describes the challenges faced by two young entrepreneurs, Nikita Maheshwari and her brother Shikhar Maheshwari, who founded a company known as Tilebazzar. After trying for more than a year or so they were seriously considering closing the startup. Tilebazzar was an Online match-making platform for tile trading, that brought together buyers and sellers to interact and strike a deal. This platform was the first of its kind in this industry and was built with the intention of eliminating the middleman from the supply chain. The platform had been working for two years but ran into significant problems in terms of the choice of product, market and target audience. This case focuses on the challenges that a marketplace faces during its initial phases. Is the business suitable for a marketplace? How does a start-up bring behavioural changes in costumers, challenging or maintaining the status-quo?.