Reference No: BP0071Pages: 21Published on: 1, January, 1976
Abstract: Describes the process of formulation of objectives of Modern Bakeries, a public enterprise. Provides a good basis for evaluating the objectives and for discussing the accomplishments of the company with respect to its objectives. The objectives were formulated after the government accepted a recommendation by the Administrative Reforms Commission that ... More
Reference No: STR0483Pages: 20Published on: 30, September, 2025
Abstract: This case provides a lesson for corporate boards on evaluating risks generally in dispute management, and specifically in public–private partnerships where the government party typically enjoys higher bargaining power. Contemporary corporate governance necessitates nuanced planning for resolving disputes, as the decisions of corporate boards can impact the course and ... More
Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: P&IR0095TECPages: 4 Published on: 1, January, 1978
Abstract: This is a brief summary of two studies in Indian entrepreneurship and management. One study argues that Indian entrepreneurs at the onset of industrialization were not inhibited by religion and caste, as is believed by some scholars. The other study provides evidence to suggest that Indian managers are open to ... More
Reference No: STR0492Pages: 26Published on: 25, July, 2025
Abstract: This case study focuses on the Zoho Corporation's unique path in the Indian IT sector with the CEO Sridhar Vembu at the helm of affairs from company headquarters in rural Tamil Nadu. The case investigates Zoho's unconventional journey to becoming a major worldwide SaaS provider in India's evolving IT/ITES ... More
Reference No: HRM0241(B)Pages: 20Published on: 2, February, 2023
Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More
Reference No: CMA0090Pages: 7Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisation viz. processing. The specific aspect covered in the case is chilling of the milk and its economics, and the alternatives for reduction of sourage. ... More
Reference No: BP0026Pages: 38Published on: 1, January, 1967
Abstract: Presents, against the industrys background, the company's tactical decision to acquire aeroplanes for transporting newspapers, the history of the company and its leading position in the newspaper industry in India. The major focus of discussion is the inadequacy of the tactical move to take care of changes in customer characteristics. ... More
Reference No: PSG0030(A)Pages: 2Published on: 1, January, 1974
Abstract: The first part of the case describes the remarkable growth of the oral contraceptive industry in China, which dates back to 1958. In China, It is estimated, 50 per cent of the contraceptive adopters may be using the pill. In India, too, the history of contraceptive pill research dates back to late 1950 ... More
Reference No: MAR0555Pages: 12Published on: 26, February, 2025
Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More
Reference No: MAR0545Pages: 14Published on: 4, July, 2024
Abstract: The present case describes the positioning and growth dilemma faced by Bhupinder Madan and Abhishek Acharya, founders of Theka Coffee, a coffee start-up in western India. Theka Coffee envisioned affordable and easy availability of “fresh cold brewed 100% Arabica coffee”. After a successful launch, scaling up to 14 cafes and a subsequent ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: STR0486Pages: 16Published on: 19, May, 2025
Abstract: It was December 07, 2023. Garima Pande and Akshat Sharma, the founders of WanderingJane (WJ)—a Bengaluru-based travel startup catering to solo female travellers—were contemplating the company’s future directions. They were considering how to put their best foot forward: whether to concentrate on the current segment of solo female travellers, ... More
Reference No: IS0142Pages: 8Published on: 15, November, 2021
Abstract: Milaap is a popular medical crowdfunding platform in India, enabling interaction between those who want to raise funds and those who want to donate. To achieve the critical mass Milaap had to increase the trust among the donors and ensure a higher success rate of the campaigns. Milaap provided two ... More
Reference No: BP0028Pages: 17Published on: 1, January, 1969
Abstract: A large company is considering an investment for setting up a new foundry and workshop replacing the old workshop and foundry that had existed for a long time. The new manager, a younger son, is called upon to make the final decision as to what is to be done regarding ... More
