Reference No: CMA0178Pages: 5Published on: 5, September, 1969
Abstract: The paper attempts to develop an approach to the study of modernization in paddy rice system. It illustrates the inter-relationship of efforts in increasing farm productivity, better processing and marketing. ... More
Reference No: CMA0802(B)Pages: 20Published on: 1, January, 2004
Abstract: Adani Wilmar is leanding player in edible oil refining, packaging and marketing. After having setup a distribution network in the North, the company plans to expand to the south. This it believes will be possible by providing soya bean oil which is more economical than other oils. The key task ... More
Reference No: CMA0638Pages: 6Published on: 1, January, 1987
Abstract: Since the supply of groundnut could not keep pace with the rising demand, it received considerable attention in the credit control operations of RBI. Both groundnut and groundnut oil have been under the provisions of Selective Credit Control and the lending norms were either tightened or relaxed depending upon the ... More
Reference No: CMA0197Pages: 7Published on: 20, August, 1970
Abstract: Raises the question whether the non-availability of credit with the farmers is responsible for the drop in demand for fertilizers. This problem is highlighted in the context of a changing agriculture which visualizes new technology as well as expansion in irrigation resources, besides the existing technology. Because of this context ... More
Reference No: CMA0176(A)Pages: 11Published on: 5, September, 1969
Abstract: This case is on organisation building in a firm which is operating under highly dynamic market conditions. It relates to building up of a procurement organization which is the key to successful operations of a rice mill. The questions raised are what makes an organization viable, what are the skills ... More
Reference No: CMA0072(B)Pages: 17Published on: 25, October, 1966
Abstract: The case exhibits the role of a manager in making the dairy viable through phased programme. It involves an integrated approach on managerial functions for production enhancement, procurement, processing (including product mix considerations) and distribution. It highlights the points on 1) planning, implementation and control of the different actions to be ... More
Reference No: CMA0202Pages: 14Published on: 18, November, 1970
Abstract: This case discusses in detail the purchase behaviour of fertilizers by farmers and answers the famous marketing "Ws" like, who, why when, what, where, etc. ... More
Reference No: CMA0237Pages: 8Published on: 19, October, 1972
Abstract: The note deals with the characteristics of pesticide users in varied conditions so that they can be identified by the marketing personnel for promoting the sale of pesticides. ... More
Reference No: CMA0200Pages: 11Published on: 12, December, 1970
Abstract: This case deals with the modernization of sheller rice mills, investment, benefits. It also involves decision-making in favour of modernization based on cost-benefit analysis. ... More
Reference No: CMA0020Pages: 19Published on: 1, January, 1965
Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More
Reference No: CMA0211Pages: 12Published on: 10, November, 1971
Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More
Reference No: CMA0028TECPages: 52Published on: 20, December, 1966
Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More
Reference No: CMA0185(B)Pages: 7Published on: 20, January, 1970
Abstract: The Sales Manager of Dudhudyog Dairy is reviewing the marketing strategies of the milk dairy in order to plan the product strategies. The Sales Manager has decided to conduct a marketing survey of the region in which the Dairy was operating. The marketing survey results give a number of factors ... More
Reference No: CMA0329(B)Pages: 4Published on: 8, August, 1975
Abstract: After identifying the variables influencing the marketing surplus, an attempt is made to quantify the marketable surplus available in a given region. The case provides the data needed for such an analysis. ... More
